Marketing Archive

Build E-Marketing Muscle

By Kelly Quigley, REALTOR® Magazine Real Estate Rainmaker: Guide to Online Marketing By Dan Gooder Richard (John Wiley & Sons Inc., 2004) There’s no question the Internet has radically changed the playing field for real estate professionals and how...

If You’re Going to Be a Cow, Be Purple

By Christopher M. Leporini, REALTOR® Magazine Purple Cow: Transform Your Business by Being Remarkable By Seth Godin (Portfolio, 2003) 145 pp., $19.95 Buy this book from Amazon.com The traditional P’s that marketers have used for decades to get noticed—such...

Secrets of E-Success

By Christopher M. Leporini, REALTOR® Magazine Terri Murphy’s E-Listing and E-Selling Secrets for the Technologically Clueless, 2nd Ed. By Terri Murphy (Real Estate Education Company) 235 pp., $25.45 Buy this book from Amazon.com. Terri Murphy’s E-Listing and E-Selling Secrets...

Catch Customers on Your Web Site

By Christopher M. Leporini, REALTOR® Magazine Internet Marketing in Real Estate By Barbara Cox and William Koelzer (Prentice Hall) 245 pp., $29.95 Buy this book from Amazon.com “In a handful of years… very few agents will fall into the...

Niche Marketing Helps You Think Big

By Christopher M. Leporini, REALTOR® Magazine Reaching Out: The Financial Power of Niche Marketing By Doris Barrell and Mark Nash (Dearborn Real Estate Education) 148 pp., $25.95 Buy this book from Amazon.com Amidst growing competition and consolidation in the...

Get It Right the First Time

By Christopher M. Leporini, REALTOR® Magazine You studied, you struggled, and you aced your state licensing exam. But that doesn’t mean you really understand how to sell real estate. In fact, you may not even know enough about the...

What Salespeople Need to Know

By Christopher M. Leporini, REALTOR® Magazine Entering real estate sales can be an unforgiving experience for the unprepared. And its easy to lose faith when you haven’t landed a sale, your phone hasn’t rang in days, and your bills...
February 1, 2003

Speak Your Way to Success

By Christopher M. Leporini, REALTOR® Magazine Popular lore suggests that public speaking trumps death, spiders, and other common phobias as the one thing that scares Americans the most. But if you have the gift of gab and don’t fear...
January 1, 2003

Smarten Up on Property Management

By Christopher M. Leporini, REALTOR® Magazine Property management can provide a valuable sideline or post-retirement income source for real estate professionals. However, getting started isn’t easy. New owners must quickly learn how to screen tenants, maintain properties, and deal...

The Power of Buzz

By Christopher M. Leporini, REALTOR® Magazine The same forces that rocket low-budget movies into blockbuster status and propel unheralded authors to the top of the bestseller list can transform an average salesperson into the real estate associate of the...
July 1, 2002

You Say You Want an Evolution

By Christopher M. Leporini, REALTOR® Magazine The Internet’s development is at a crossroads. The initial hype surrounding the dot.com revolution has burned itself out, as seemingly overnight the dot.com boom turned to dust. The Internet is obviously still going...
October 1, 2001

Serving Up E-Success

By Christopher M. Leporini, REALTOR® Magazine What does selling real estate have in common with selling hamburgers? On the surface, not very much, unless you plan on asking buyers if they’d like to supersize their condo. But real estate...
September 2, 2001

Mapping Out an Online Real Estate Strategy

By Christopher M. Leporini, REALTOR® Magazine Breaking into the Internet era can be intimidating even to reasonably computer-literate real estate practitioners. ePOWERPRO: Online Success Strategies for Real Estate Professionals, 2001 Edition ($130 retail, $99 for NAR, CREA, or RECS...

Sales Ideas by the Grab Bagful

By Robert Freedman, REALTOR® Magazine Ralph Roberts sells 600 houses a year and doesn’t mind sharing with you some of the ideas that have made him, as Time magazine puts it, “America’s scariest salesperson.” He’s even made it easy...
February 17, 2001

Keeping the Right Attitude One Day at a Time

By Robert Freedman, REALTOR® Magazine More than any other vocation, sales is a profession of attitude. Mastering technique and product technicalities is helpful only if you’ve mastered control of your attitude, says sales training pro Dave Anderson in Selling...
February 16, 2001