Marketing Archive

Wordsmith in Your Pocket

By Christina Hoffmann Spira, REALTOR® Magazine This little spiral-bound gem, Word Marketing: How to Empower Real Estate Advertising Through the Proper Choice of Words(Grafton, Wis.: Blue Rose Studio Books, 1997, $24.95), is both a quick read and handy, portable...

Marketing Matters

By Robert Sharoff, REALTOR® Magazine Due to the consolidation of the industry and increased competition, “real estate has evolved from a sales business to a marketing business,” says Dan Gooder Richard in his book Real Estate Rainmaker (John Wiley...

Detroit ‘Legend’ Shares Secrets

By Donald “Jerry” McKeon, vice president of Max Broock Inc., REALTORS®, Birmingham, Mich. Although we arrived on the Detroit area real estate scene about the same time, and I live and work less than 10 miles from Ralph Roberts’...

Image Building, Disney-Style

By Darlene M. Lamb, CRB, CRS®, GRI, vice president and managing broker of The Prudential Decker Realty, Chesapeake, Va. Creating a Million Dollar Image for Your Business By Bobbie Gee 160 pages. $13.95. PageMill Press, 510/848-3600 I’d never heard...
August 1, 1997