Sales Tips & Techniques Archive

What Are You Really Selling?

Mark Roesler hopped in his car on a Saturday morning in the 1980s and drove to the quaint Indiana town where family members of the late film icon James Dean lived. An intellectual property rights attorney, Roesler sat down...
August 12, 2016

The Search for the Perfect Kitchen

I’ve seen a lot of ugly kitchens the past few weeks. My husband and I recently started searching for a new home, and let me tell you, folks: It ain’t pretty. Now, let me preface this with a few...
April 20, 2015

A Spoonful of Sugar

When I first heard about Chip Bell’s new book, Sprinkles: Creating Awesome Experiences Through Innovative Service (Greenleaf Book Group Press, 2015), I was expecting the usual 200-300 page business paperback. So when a colorful, square-shaped hardback clocking in at...
April 1, 2015

Top Real Estate Stories of 2014

Here at the Book Scan, my job is to not only review books and keep you in the loop with pertinent book news, but to learn what real estate professionals want to read about. In that spirit, I wanted...
December 30, 2014

6 Books to Consider for Your 2014 Holiday Shopping List

There’s something special about buying a book for someone. Reading is generally a solitary profession, but gifting the written word is an intimate way to connect with someone without having to burst the bubble a reader gets to occupy...
December 3, 2014

Real Estate Knowledge for the Ages

I don’t know about you guys, but attempts to slice and dice consumers into demographics that matter often exhausts me. It seems every other day there’s a new book purporting to tell all about how the ____ Generation feels...
April 9, 2014

Judging a Book by its Reviews

Say what you will about online shopping behemoth Amazon.com. In my humble opinion, the best thing about the whole site is the reviews. Sometimes they actually help me decide whether or not to purchase a product that I can’t...
August 20, 2013

Training From the Good Old-School

Author Jason Forrest addresses similarities between Jesus Christ and Bernie Madoff, and why most people get out of bed in the morning....
January 29, 2013

If Marketing Plants Seeds, Sales Can Pick Cherries

Are you sick and tired of the prima donna sales rep who cherry picks the best leads and leaves the hard work for someone else? Well, Marketo President and CEO Phil Fernandez suggests putting this supposedly bad behavior at...
June 21, 2012

A Conversation with Harvey Mackay

From bouncing back from rejection to finding inspiration, Harvey Mackay, author of The Mackay MBA of Selling in the Real World, talks about becoming the best salesperson you can be. Learn how to hone your strengths and amp up...
November 1, 2011

Author/Agent Jack Cotton Achieves No. 1 on Amazon.com Bestseller List

Breaking News: Jack Cotton, real estate agent and author who was featured on the Book Scan last year, made it to the top of Amazon.com’s bestsellers list this month.  On Oct. 6, his book Selling Luxury Homes hit number...
October 26, 2011

Starr Osborne’s Top 10 Ways to Stage Your Home to Sell

Starr C. Osborne, owner and founder of Tailored Transitions, a Philadelphia-based home staging, moving-management, and design company, has put together these 10 tips to help sellers prepare their home for the market. Her new book, Home Staging That Works:...
May 27, 2010

Author Chat With Diane Kinman: Condo Divas Get the Last Laugh

By Erica Christoffer, Web Producer, REALTOR® Magazine If you’ve ever lived in a condo or worked with condominium buyers and sellers, you might recognize some of the characters in Condo Divas and get a laugh or two at community-living...
April 7, 2010

Top 10 eBooks: What You Read and Listened to in 2009

By Mary Martinez, National Association of REALTORS® Manager Library & Digital Information Repository Real estate professionals downloaded over 16,000 digital books from the Virtual Library eBooks Collection at Realtor.org in 2009 — and 2010 is off to a record...

Top 10 Real Estate Books (12/31/09)

Here are the current top selling real estate books from Amazon.com: 1. The Housing Boom and Bust, by Thomas Sowell 2. The Real Book of Real Estate: Real Experts. Real Stories. Real Life., by Robert T. Kiyosaki 3. The...
December 31, 2009