Author Q & A Archive

I Say Sales, You Say Marketing

We talked to John Jantsch about specific sales strategies for real estate pros, the melding of marketing and sales, and how the customer experience can be improved with a few simple changes in perspective. ...
June 20, 2014

Real Estate Knowledge for the Ages

I don’t know about you guys, but attempts to slice and dice consumers into demographics that matter often exhausts me. It seems every other day there’s a new book purporting to tell all about how the ____ Generation feels...
April 9, 2014

The Danger of Always Being On

OK, I’m going to be honest: I don’t read Huffington Post. There. I said it. It just felt like, because this blog is about what we’re reading, if would be weird if I didn’t say that. Anyway, I have...
January 31, 2014

Turning Ego Systems Into Ecosystems

There’s nothing like traveling for a conference to put you behind in your work. Sorting through all my notes from attending Inman Connect earlier this month, I realized I heard from a whole bunch of really smart authors in...
January 28, 2014

Turning Your Business Into a Movement

Last week, I interviewed Bruce Poon Tip, founder of travel company G Adventures and author of the new book Looptail: How One Company Changed the World By Reinventing Business (Business Plus, 2013). Tip’s book is a deeply personal story...
October 16, 2013

Watch Your Words

I’m just going to admit it: I’m swamped, along with the rest of the staff here at REALTOR® Magazine. The result is a growing stack of half-read books on my desk that I just haven’t had the chance to...
February 25, 2013

Training From the Good Old-School

Author Jason Forrest addresses similarities between Jesus Christ and Bernie Madoff, and why most people get out of bed in the morning....
January 29, 2013

The John Grisham of Real Estate?

Noting the success of author/lawyer John Grisham in spotlighting his profession in fiction, C.M. Nevill thought it was about time real estate took the dramatic stage of the action-adventure novel. His first book, Due Diligence, follows the trail of...
June 28, 2012

The Business of Generosity

Real estate is experiencing an evolution where traditional marketing may no longer be effective. REALTOR® and first-time author Michael J. Maher sums up an emerging entrepreneurial philosophy as a move from the “ego era” to the “generosity generation.” Maher...

When Virtual Becomes Reality

By Mariwyn Evans, Commercial Editor, REALTOR® Magazine By the end of the 21st century, the real estate where we work, shop, and play will look more like the Starship Enterprise’s holodeck than bricks and drywall we know today, says...
April 20, 2012