Book Excerpts Archive

Social Media Advice That Will Never Go Out of Style

I was reading The Art of Social Selling: Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks (Amacom, 2014) by Shannon Belew last week and I was struck by a familiar feeling. It wasn’t déjà vu...
December 30, 2013

Busting Your Social Media Misconceptions

This week, I read through a cool little e-pamphlet called The New Age of Real Estate Communication: A Real Estate Professional’s Guide to Communicating with Social Media. Written by Lindsay Listanski, manager of social media for Coldwell Banker Real...
July 29, 2013

The Chinese ‘Contract’: In it for the Long Haul

Is a real estate career just a series of transactions strung together over a lifetime? Or is it a series of interpersonal relationships that form, dissolve and then reform again? I came to this question reading the Negotiation (Amacom,...
July 23, 2013

Am I Responsible for the Weather, Too?

Being accountable for one’s actions is indisputably a good thing. But what about your boss’ inability to properly communicate, or a flat tire? Are you responsible for the ramifications of your own bad luck? Local readers may think my...
March 19, 2013

A Script for Ushering Change

When change comes to town, it seems to divide people into two camps: victims and villains. Those who precipitated the change are often the bad guys of the situation. And everyone else seems to be warily looking for their...
March 1, 2013

Portrait of a Real Estate Broker as New Englander

Check out this funny, touching new novel starring a real estate broker dealing with alcoholism, love, and life in a small New England town....
February 5, 2013

Make a ‘Switch’ for the Better

Change is difficult. It doesn’t matter whether it involves rolling out a new corporate initiative in a large company or trying to eat healthier for a New Year’s resolution. It’s not that the change itself is complicated. Oftentimes, it’s...
July 18, 2012

If Marketing Plants Seeds, Sales Can Pick Cherries

Are you sick and tired of the prima donna sales rep who cherry picks the best leads and leaves the hard work for someone else? Well, Marketo President and CEO Phil Fernandez suggests putting this supposedly bad behavior at...
June 21, 2012

Tried and True Coaching Methods

For their new book—Sales Growth: Five Proven Strategies From The World’s Sales Leaders—Thomas Baumgartner, Jon Vander Ark, and Homayoun Hatami observed the inner workings of successful companies. Based on interviews of more than 120 of today’s most successful global...
June 1, 2012

Smart Luck

No one likes to think their successes are the result of pure chance. Most cite their hard work and diligence first, giving the roll of the dice last billing in the achievement department. Why give all that credit to...
May 22, 2012