Book Excerpts Archive

Blueprints for a Values-Based Business

By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine It’s everything you’d ever want in a business: a high quality work environment that attracts and retains talented employees while delivering top-of-the-line customer service and a great product. But how is...
February 2, 2011

Universal Advice from Get-It-Done Guy’s 9 Steps to Work Less and Do More

By Stever Robbins The best-known books on personal productivity are The 4-Hour Work Week by Tim Ferriss, and Getting Things Done by David Allen. Tim’s book helps people build a financial engine to give them the life they want....
September 29, 2010

Lizandra Vega’s 6 Unusual Things That Will Blow Your Job Interview

Adapted from The Image of Success: Make a Great Impression and Land the Job You Want (AMACOM, 2010; $16.95 paperback) by New York executive recruiter Lizandra Vega. In her new book, Vega spells out the ABCs — Appearance, Behavior,...

Book Scan Excerpt: BUY, CLOSE, MOVE IN!

Looking for the perfect book to help guide clients through their home buying journey? Check out columnist, radio talk show host, and real estate expert Ilyce Glink‘s latest book: BUY, CLOSE, MOVE IN! How to Navigate the New World...
April 13, 2010

Excerpt From Social Media 101: Tactics and Tips to Develop Your Business Online

The following excerpt is from the book “Social Media 101 : Tactics and Tips to Develop Your Business Online” (Wiley 2010) by Chris Brogan. The book gives insight on effective use of social media platforms such as Facebook, Twitter,...
March 8, 2010

Excerpt from Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

The following is an excerpt from Chapter 1 of the book “Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust” (Wiley, 2009) by Chris Brogan and Julien Smith. Looking for insight on how to build...
December 21, 2009

Excerpt from JUST LISTEN: Take It All the Way to ‘No’

The following is an excerpt from Chapter 22 of the book “JUST LISTEN: Discover the Secret to Getting Through to Absolutely Anyone” (Amacom, 2009) by Mark Goulston. The book outlines the effectiveness of various communication techniques and the science...
December 3, 2009

Excerpt From SuccessMapping: 8 Things That Are Blocking You From Success

  The following is an excerpt from the book SuccessMapping: Achieve What You Want…Right Now! (Emerald Book Co., 2009) by Arlene Johnson. The book provides a step-by-step roadmap to achieving success and your personal goals. Here’s a very basic...
November 2, 2009

Book Excerpt: What Renters Want

The new book “House Investors’ Manual” (2009), released this month, by real estate broker Lambert Munz offers a look at the buying rules ignored, unknown or untold regarding house rental investments. Munz bases his book on years of experience—27...
June 13, 2009

Is It Really a Short Sale?

Some properties are being advertised as a short sale when they really aren’t in an attempt to lure bargain-hunter buyers. A new book,Foreclosures, Short Sales, REOs, and Auctions: Tools for Success in Today’s Real Estate Market, published by Dearborn,...
November 20, 2008

Excerpt: How to Avoid the Next Financial Crisis

The following is excerpted from Financial Shock: A 360-degree Look at the Subprime Mortgage Implosion and How to Avoid the Next Financial Crisis (Pearson Education, 2009) by Mark Zandi, chief economist and cofounder of Moody’s Economy.com. Here are four...
November 12, 2008

Excerpt: Learn About Energy Audits

The following is excerpted from Sustainable Housing and Building Green (Dearborn, 2008) by Marie S. Spodek and Ken Deshaies. Audits in the Real Estate Transaction Energy audits are an excellent source of additional information to help sellers, builders, and...
October 13, 2008

Book Excerpt: Power Real Estate Letters

QUICK SKIM You may be throwing hundreds — or even thousands — of dollars away on direct mail pieces that go straight to your prospects’ junk pile. To make sure your letters are getting read, keep them simple and...

Dos and Don’ts of Great Classified Ads

Better ads can sometimes mean the difference between the success and failure of a real estate business. The Big Book of Real Estate Ads aims to take the agony out of preparing classified ads. It includes ad ideas for...

What’s In a Name? Your Market Identity

The name and slogan of your company tells consumers what they should expect from you. In Real Estate Brokerage: A Management Guide, 6th Ed., the brokers/authors teach the basics of management through case studies and textbook-style lessons. Published by...