Book Reviews Archive

Keep It Simple, Salespeople.

Sales is easy.  People make sales hard.  Mike Weinberg, author of the best-selling book New Sales Simplified: The Essential Handbook for Prospecting and New Business Development (AMACOM Books, 2013), deconstructs the sales process from strategy to execution so that...
April 15, 2014

A Must for Would-Be Delegators

Rarely does a real estate sales professional earn freedom from their business.  More often, the most important items are completed on time, and less important ones come second. What kills agent productivity is when they invest money and time...
April 2, 2014

Surviving the Relo Relay

So I’ve been working on this project called Street Cred with the our pals over at Doorsteps, a platform that works with real estate pros to educate and empower home buyers. It’s basically all about how REALTORS® are truly...
January 13, 2014

Tips for Work-Life Balance During the Holidays

The past week, I don’t think I passed one evening without spending at least a few minutes working on my Thanksgiving spreadsheet. I’m constantly updating the grocery lists, timetables, cleaning schedules, and more, with the hope that all this...
November 25, 2013

What Do You Know About American Houses?

The short vocabulary quiz I created after paging through Barron’s Real Estate Handbook back in September was so popular that I’d been meaning to create another. And in a serendipitous moment, A Field Guide to American Houses: The Definitive...
October 4, 2013

Practicing ‘Cabinology’ All Year Round

Dale Mulfinger inspires with more than 240 pages of beautiful photos of cabins from all over the U.S., with detailed floor plans and site illustrations that set it apart from your average coffee table book....
September 27, 2013

Three Reasons Why Honesty is the Best Policy

“REALTORS® shall be honest and truthful in their real estate communications and shall present a true picture in their advertising, marketing, and other representations.” —Article 12 of the REALTOR® Code of Ethics. Do you remember Mario Jannatpour? Check out...
September 17, 2013

How’s Your Real Estate Vocab?

Full disclosure: I used to read the dictionary as a kid. For fun. That said, I recently received the eighth edition of Barron’s Real Estate Handbook, and I’ve been paging through it whenever I get the chance. It’s basically...
September 10, 2013

Busting Your Social Media Misconceptions

This week, I read through a cool little e-pamphlet called The New Age of Real Estate Communication: A Real Estate Professional’s Guide to Communicating with Social Media. Written by Lindsay Listanski, manager of social media for Coldwell Banker Real...
July 29, 2013

Telling Your Business Story

I read a lot of press releases. Whether it’s from a brokerage boasting about a great second quarter, a tech company angling to get their new doodad into our Cool Tools section, or an author pitching their latest book,...
July 9, 2013