Book Reviews Archive

The Internet Is Not a Tulip

By Christopher M. Leporini, REALTOR® Magazine Following the dot.com bust, some pundits derided the hype surrounding the new economy as another Tulipmania, where greed and folly made tulip bulbs more valuable than gold before the market’s collapse. But unlike...
September 1, 2002

Smarten Up on Property Management

By Christopher M. Leporini, REALTOR® Magazine Property management can provide a valuable sideline or post-retirement income source for real estate professionals. However, getting started isn’t easy. New owners must quickly learn how to screen tenants, maintain properties, and deal...

Walk a Mile in Buyers’ Shoes

By Christopher M. Leporini, REALTOR® Magazine What do buyers want? It’s a deceptively simple question that real estate professionals must regularly ask themselves, whether they represent sellers, buyers, or both. The answer isn’t always obvious, especially when you encounter...
August 1, 2002

The Power of Buzz

By Christopher M. Leporini, REALTOR® Magazine The same forces that rocket low-budget movies into blockbuster status and propel unheralded authors to the top of the bestseller list can transform an average salesperson into the real estate associate of the...
July 1, 2002

Get Organized!

By Christopher M. Leporini, REALTOR® Magazine Real estate offers practitioners a great deal of freedom. But sometimes, this flexibility can prove overwhelming for salespeople who lack organizational skills. Organizing for Success (South-Western Educational Publishing, 2001; $14.95.) by Holly Johnson,...
June 2, 2002

How to Handle Difficult People

By Christopher M. Leporini, REALTOR® Magazine Dealing with People You Can’t Stand: How to Bring Out the Best in People at Their Worst, (McGraw-Hill Publishing, 2002; $12.95) Dr. Rick Brinkman and Dr. Rick Kirschner teach you how to identify...
June 1, 2002

Home Office How-To

By Christopher M. Leporini, REALTOR® Magazine For most real estate professionals, the question isn’t whether to work from home, but how much time to spend working there. That said, a well-thought-out home office can shield you from home-based distractions...

Golden Oldies

By Christopher M. Leporini, REALTOR® Magazine Baby Boomers entering their golden years could translate into green, particularly in the upscale and vacation home markets. Boomers–Americans born between 1946 and 1964–represent the largest generation in the nation’s history, including approximately...

Workshop Your Web Site

By Christopher M. Leporini, REALTOR® Magazine Five years ago, simply having a real estate Web site meant you were leading the pack. However, today’s increasingly sophisticated customer requires more from you than just showing up. The 2000 NATIONAL ASSOCIATION...
April 1, 2002

Future Shock

By Christopher M. Leporini, REALTOR® Magazine Industry heavy-hitter and President of John L. Scott Real Estate, J. Lennox Scott has a proven track record in fusing technology with real estate. So, when he talks about how to improve customer...
April 1, 2002

Never Put Off ‘Till Tomorrow…

By Christopher M. Leporini, REALTOR® Magazine Do you love selling, but find it difficult to concentrate on parts of the business you find less appealing? Pushing aside that paperwork or putting off those cold calls might grant you a...
March 2, 2002

Every Day is Somebody’s First Day

By Christopher M. Leporini, REALTOR® Magazine Real estate is a tough business to break into, but new associates should remember that even their office’s seemingly invincible top producers total gross sales once equaled $0. It takes time to master...
March 1, 2002

Negotiation Pointers: Mind Your Ps and Cues

By Christopher M. Leporini, REALTOR® Magazine Prior experience and pure gut feeling can take you a long way in negotiating with buyers and sellers. But establishing an logical underpinning to your intuition can sharpen your arguments’ effectiveness. The 3Ps...
February 3, 2002

Don’t Just Sell It, Own It

By Christopher M. Leporini, REALTOR® Magazine Investing in real estate helps brokers and salespeople generate additional income and build a more secure future for themselves and their families. Two books offer different, yet complementary, approaches to real estate investment....

Harmonious Homes Sell

By Christopher M. Leporini, REALTOR® Magazine Rearranging furniture and redecorating rooms are common practices when staging homes. But can a different room layout actually energize a home and make it a better place to live? Practitioners of the 3,000-year-old...
December 1, 2001