Book Reviews Archive

Having it All: Success and Fulfillment

By Robert Freedman, REALTOR® Magazine If the person you saw in the mirror this morning wasn’t your usual motivated go-getter self, maybe you should leave the office early today and read Play to Win (Austin, Texas: Bard Press; $24.95)....
February 3, 2001

Treat Your Voice Like a Selling Tool

If you’ve ever used AT&T long-distance, you’ve probably heard Susan Berkley’s voice saying, “Thank you for using AT&T.” Now this voice-over artist has come out with a book–Speak to Influence: How to Unlock the Hidden Power of Your Voice...
February 2, 2001

Selling from A to Z

By Robert Sharoff, REALTOR® Magazine David Rathgeber’s Agent’s Guide to Real Estate (John McLean, Va.: Realty Research Group; $16.95) is mainly a primer for beginning real estate salespeople, but also includes a great deal of basic information that more...
February 2, 2001

Generate Great Ideas on Time

By Vanessa Sibley, REALTOR® Magazine How many times have you discovered the perfect solution to a problem after the meeting or the deadline? Floyd Hurt knows the difficulty of initiating creative thinking. For more than 30 years, he earned...
February 1, 2001

A Look at the Country’s Top Retirement Towns

By Jim DiLorenzo, REALTOR® Magazine Are your clients or customers looking for the best place to retire in the United States? Look no further than America’s 100 Best Places to Retire, now in its second edition (Vacation Publications, Inc.,...
January 22, 2001

Personal Finance Must-asks

By Elyse Umlauf-Garneau, REALTOR® Magazine A journalist who has made her living covering real estate has now delved into the world of financial planning. What could be more apropos? After all, most real estate practitioners are on their own–that...
December 12, 2000

Commit Yourself to Success

By Jim DiLorenzo, REALTOR® Magazine Are you on the journey to transform yourself into the person you were meant to be? If so, The Ultimate Guide to Mental Toughness by Daniel Teitelbaum (Demblin Communications, Inc., 1998. $19.95) will set...
September 7, 2000

What’s Wrong with These Pictures?

By Christina Hoffmann Spira, REALTOR® Magazine There’s no better—or briefer–way to describe this book, than to show you a few of the images that author Martin Poriss, a broker and business development consultant, has amassed in Real Estate Bargains:...
August 21, 2000

Add Real Estate as a Lucrative Sideline

By Sara Pullan Geimer, REALTOR® Magazine Dreaming about securing your financial future by investing in real estate? Maybe it’s time to stop fantasizing about it and do it. In 5 Magic Paths to Making a Fortune in Real Estate...
May 14, 2000

Wordsmith in Your Pocket

By Christina Hoffmann Spira, REALTOR® Magazine This little spiral-bound gem, Word Marketing: How to Empower Real Estate Advertising Through the Proper Choice of Words(Grafton, Wis.: Blue Rose Studio Books, 1997, $24.95), is both a quick read and handy, portable...

How to Work Smart When You Work at Home

By Christina Hoffmann Spira, REALTOR® Magazine As an independent contractor, you’re accustomed to a career that affords flexibility. So working from home some or all of the time may feel quite natural to you. Or, maybe not. The Work...
March 26, 2000

Mackay’s New One Can Envelop You in Success

By Lucien Salvant, REALTOR® Magazine As soon as you hear the title of Harvey Mackay’s book, Pushing the Envelope All the Way to the Top (New York: Ballantine Books, 1999; $24.95), you know the business advice guru is tipping...
March 23, 2000

Print Primer for Tech-Minded Consumers

By Christina Hoffmann Spira, REALTOR® Magazine Homesurfing.net, by Blanche Evans (Chicago: Dearborn Financial Publishing, Inc.; $17.95), is the book Web surfing buyers and sellers need next to their mouse pad. As a straightforward soup-to-nuts account of the homebuying and...
March 20, 2000

Marketing Matters

By Robert Sharoff, REALTOR® Magazine Due to the consolidation of the industry and increased competition, “real estate has evolved from a sales business to a marketing business,” says Dan Gooder Richard in his book Real Estate Rainmaker (John Wiley...

The Best I’ve Ever Read

By Terry Hunefeld, broker, U.S. Home and Realty Corp., Grand Rapids, Mich. The best business book I’ve ever read relates to systems. It’s The E-Myth Revisited by Michael E. Gerber. It’s been lauded by business experts around the world...
June 16, 1996