Building Relationships Archive

Going Up? How an Elevator Speech Could Help

You’re no doubt familiar with the concept of an elevator speech; you’ve probably been told you should write one for this or that idea, or to snag such-and-such a client. But did you know that Ronald Reagan, the U.S....
December 11, 2012

8 Perfect Housewarming Books

You may have just found the best closing gift for that hard-to-shop-for client....
September 27, 2012

Combat 5 Bad Communication Habits

Imagine this: You’re wrapping up a listing presentation and your would-be seller says she has a few concerns. You sit down to hear her out, but somehow at the end of the conversation, you still don’t understand what the...
September 24, 2012

The Business of Generosity

Real estate is experiencing an evolution where traditional marketing may no longer be effective. REALTOR® and first-time author Michael J. Maher sums up an emerging entrepreneurial philosophy as a move from the “ego era” to the “generosity generation.” Maher...

Be the Grateful Dead of Real Estate

By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine The Beatles, the Rolling Stones, the Who, and, of course, the Grateful Dead. Classic bands that transcend time and genre; beloved far and wide by many. How did they do it?...

Master ‘The Art of Conversation’

By Brian Summerfield, Online Editor, REALTOR® Magazine We need to talk. Those aren’t my words. It’s from Catherine Blyth’s recent book, The Art of Conversation: A Guided Tour of a Neglected Pleasure (Gotham Books, 2009). In fact, she starts...
March 1, 2011

Blueprints for a Values-Based Business

By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine It’s everything you’d ever want in a business: a high quality work environment that attracts and retains talented employees while delivering top-of-the-line customer service and a great product. But how is...
February 2, 2011

Help Take the Fear Out of Moving

By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine Moving is an event that involves the entire family. It’s an exciting new stage in life, but it can also cause some anxiety, especially for children. A real estate practitioner serves...

Say It Right for Business and Career Success

Whether you’re trying to motivate a team, negotiate a contract, or make a sale, the conversations you have will either help you succeed or undermine your goals.  Communication expert and leadership coach Shawn Kent Hayashi has spent more than...

Getting Naked: Overcoming Fears of Transparency in Business

By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine Mark Twain once said, “Always tell the truth, then you don’t have to remember anything.” This is the philosophy behind the book Getting Naked (Wiley; 2010) by teamwork consultant and speaker...
September 3, 2010

Finding Success When Your Clients Are ‘The New Experts’

By Shane Michael Singh, Editorial Intern, REALTOR® Magazine Instant gratification. That’s the solution to winning customers in a marketplace saturated with competition, says  Robert Bloom in his book The New Experts (Greenleaf Book Group Press, 2010; $18.95 hardcover). In...

Are Your ‘Friends’ Really Friends?

By Shane Michael Singh, Editorial Intern, REALTOR® Magazine If you’re abiding by the new rules of Facebook, Twitter, and social media networking, you may have a few more “friends” and followers than you do in real life—and that’s exactly...

Excerpt from Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

The following is an excerpt from Chapter 1 of the book “Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust” (Wiley, 2009) by Chris Brogan and Julien Smith. Looking for insight on how to build...
December 21, 2009

Propel Your Career From Good to Great: Simplicity Sells

By Rick Smith, author of “The Leap: 3 Simple Changes Can Propel Your Career From Good to Great” All ideas are not created equal.  Some have the power to cut through all the filters and spam blockers that our...

Author Chat: Shep Hyken Talks Client Loyalty

By Erica Christoffer, Contributing Editor, REALTOR® Magazine So much of the real estate business is about building relationships. But how do you achieve the kind of relationship with your clients where they would never think of choosing anyone else?...
August 13, 2009