Building Relationships Archive

Author Chat: Edith Lank

National syndicated real estate columnist Edith Lank, author of Confessions of a Real Estate Columnist: I’ve Heard it All and So Should You (Dearborn Financial Publishing, 2007), responds to your questions. I read in the book blog that you...

Confessions of a Real Estate Columnist: 7 Client Questions That Make You Wonder

QUICK SKIM Clients say the darndest things! If you haven’t had your fill of comical questions from customers, you’ll get it by paging through this light-hearted book by syndicated real estate columnist Edith Lank. The book is a compilation...

Author Chat: Richard Courtney

Richard Courtney, author of Buyers Are Liars & Sellers Are Too! (Fireside Books/Simon & Schuster, 2006), responds to your questions about the half-truths and common misperceptions among buyers and sellers. Your book title uses the word “liars,” which is...

Buyers Are Liars & Sellers Are Too! 5 Buyer and Seller Misperceptions

By Melissa Dittmann Tracey QUICK SKIM As emotions kick in, buyers and sellers often turn into their own worst enemy. Where does that leave you? In the middle, trying to sort out the half-truths and translate what your clients...

Books that Put Family First

By Kelly Quigley, REALTOR® Magazine As the real estate market continues at a heated pace, it’s easy for work to consume all aspects of life. That’s why it’s more important than ever to set time aside for fun activities...

Connect With Your Customers

By Kelly Quigley, REALTOR® Magazine The Relationship Edge in Business: Connecting With Customers and Colleagues When it Counts By Jerry Acuff with Wally Wood (John Wiley & Sons Inc., 2004) Buy this book from Amazon.com What do your clients...
September 4, 2004

Build Relationships for Better Business

By Christopher M. Leporini, REALTOR® Magazine Establishing loyalty and trust, providing individualized service, maintaining contact with customers–the concepts behind relationship marketing are hardly new, especially in the traditionally high-touch real estate business. Even though real estate is largely one-on-one,...
August 2, 2001