Reader’s Choice Archive

Happy Bi_thday to the _EALTO_® T_adema_k!

After 100 years, it’s easy to forget how important one little innovation is, especially if it’s something you use every day. Such is the case with the beloved REALTOR® “R,” which has been with us for a century....
March 24, 2016

A Real Estate Riff

Around this time of year, you’ll probably see a number of variations on the popular poem “A Visit from St. Nicholas” by Clement Clarke Moore (often nicknamed, “‘Twas the Night Before Christmas,” thanks to its rhythmic first line). So...
December 8, 2015

Real Estate Reading Guide for Fall

Now that summer is officially over, it’s time to spruce up our reading lists with something a bit more businesslike than the average beach read. And what a better way to do that than looking forward to the 2015...
September 29, 2015

Zen and the Art of Real Estate

One broker looks beyond the traditional sales contest to come up with a creative way for agents to let off steam and cultivate new skills....
August 7, 2015

Some Like It Hot: Romance Fiction ♥s Real Estate

A vacation just isn’t a vacation without a good novel. While the news junkie in me gobbles nonfiction by the pound, that genre seems somehow ill-suited to the beach. In preparing to soak up some sun this Labor Day...
August 27, 2012

We Asked, You Answered: Book Recommendations

Last month we asked readers to share their favorite real estate book. The responses were overwhelmingly in favor of three books in particular:  Rich Buyer, Rich Seller!, (7L) The Seven Levels of Communication, and Underwater Home. Although we couldn’t...
December 28, 2011

What’s Your Favorite Real Estate Book?

Tell us your favorite real estate book of all-time. Send an e-mail to Erica Christoffer, echristoffer@realtors.org, that includes the following: Title of the real estate book Author’s name Your name Your contact information Why it’s your favorite book Send...
By
November 28, 2011

Author Chat: Marketing Master Seth Godin

By Melissa Dittmann Tracey Bestselling author and marketing guru Seth Godin stops by the Weekly Book Scan to answer questions about improving your marketing. When business slows, there may not be as much money to sink into your marketing....

Purple Cow: Transform Your Business by Being Remarkable

By Melissa Dittmann Tracey The following book is part of our “Readers Choice”, selected by Weekly Book Scan visitors to be featured. QUICK SKIM Using a traditional (a.k.a. boring) marketing strategy is one of the riskiest things you can...
June 27, 2008

Detroit ‘Legend’ Shares Secrets

By Donald “Jerry” McKeon, vice president of Max Broock Inc., REALTORS®, Birmingham, Mich. Although we arrived on the Detroit area real estate scene about the same time, and I live and work less than 10 miles from Ralph Roberts’...

Goal-Driven Management

DNA Leadership By James R. Ball, 420 pages. Reston, Va.:, The Goals Institute Inc., 1997. $29.95. By John D. Mayfield Jr., broker with Mayfield Real Estate-Better Homes and Gardens, Park Hills, Mo. Although DNA Leadership through Goal-Driven Management is...

Making the Connection

By E’toile L. Libbett, GRI, associate broker with Preferred Carlson, REALTORS®, Kalamazoo, Mich. Mentoring: A Success Guide for Mentors and Protégés. Floyd Wickman & Terri Sjodin. 167 pages. (New York: McGraw Hill, 1997.) $24.95. Floyd Wickman and Terri Sjodin...
February 1, 1998

How to Work with Different Personalities

By Hazel W. Lewis, GRI, president and CEO of Lewis & Associates, Arlington, Va. When All Else Fails: Finding Solutions to Your Most Persistent Management Problems By Kevin E. O’Connor and Frank C. Bucaro $19.95 When I began reading...
September 1, 1997

Image Building, Disney-Style

By Darlene M. Lamb, CRB, CRS®, GRI, vice president and managing broker of The Prudential Decker Realty, Chesapeake, Va. Creating a Million Dollar Image for Your Business By Bobbie Gee 160 pages. $13.95. PageMill Press, 510/848-3600 I’d never heard...
August 1, 1997

Terri Murphy’s Secrets

By Matt Johnson, writer, formerly marketing director with Conley Dew Ltd., REALTORS®, in Honolulu Terri Murphy’s Listing & Selling Secrets: How to Become a Million $ Producer. Terri Murphy. 168pp. Real Estate Education Co., a division of Dearborn Financial...
January 1, 1997