Sales & Marketing Archive

Keep It Simple, Salespeople.

Sales is easy.  People make sales hard.  Mike Weinberg, author of the best-selling book New Sales Simplified: The Essential Handbook for Prospecting and New Business Development (AMACOM Books, 2013), deconstructs the sales process from strategy to execution so that...
April 15, 2014

Don’t Let Expired Social Media Advice Spoil Your Marketing

You know how a couple of tablespoons of spoiled milk can turn your whole fridge into a sour cavern? Well, the same thing can happen with your social media plan. If you don’t stay up to date, one annoying...
March 4, 2014

I’d Like to Buy the World a Story

Last Monday, The Coca-Cola Company announced that it would be killing off the consumer end of its corporate website and would be slowly working to do the same to its “press release PR.” In the place of these vehicles...
November 20, 2013

The Science Behind Why Referrals Matter

There are two kinds of people in this world: cooks and bakers. I’m a cook. I like to have the ability to toss in a little extra garlic, or cook the bacon extra crispy. If I have kale in...
October 22, 2013

‘Book Report’ Displays Benefits of Home Ownership

Have you seen this consumer advertising piece from the National Association of REALTORS®? I think it’s really smart, and not just because I’m a sucker for cute kids who enjoy reading books. Here’s the truth, though: The Field Guide...
August 13, 2013

Have You Been Useful Today?

I’ve been working on my review of Jay Baer’s Youtility: Why Smart Marketing is About Help, Not Hype (Portfolio/Penguin, 2013) for several weeks. It’s not that it’s overly long or difficult; really, my problem has been the opposite. It’s...
August 6, 2013

Stranger Than Fiction

Myka Allen-Johnson left her teaching job after she had her life threatened, thumb broken, and hair torn out. But that was just the warm-up routine. Now she’s here to talk about how crazy her life has been since then,...
June 17, 2013

Attitude Before Platitude

Becki Saltzman has arranged a threesome. It involves you, your clients, and her wacky self, and it takes place in her new book, Arousing the Buy Curious: Real Estate Pillow Talk for Patrons and Professionals (Oomau Media, 2013). While...
April 29, 2013

Cultivating Single-Mindedness

I was recently introduced to the music of an Australian rock band called The Beards. There’s a lot to like about them: Their tunes are catchy, they are talented musicians, and their lyrics are terribly witty. But what sets...
March 13, 2013

Are You Ready to be Interviewed by a Savvy Buyer?

Marianne Cusato—author, designer, and creator of the critically-acclaimed “Katrina Cottages”—is out with a new book aimed at house hunters. On first glance, Just the Right Home: Buying, Renting, Moving—Or Just Dreaming—Find Your Perfect Match!, to be published April 2013,...
February 12, 2013