Sales & Marketing Archive

You’re Not a Virtual Cupcake. Celebrate It.

Real estate pros can learn a lot about connecting with their community from recent efforts by independent booksellers. ...
July 14, 2014

I Say Sales, You Say Marketing

We talked to John Jantsch about specific sales strategies for real estate pros, the melding of marketing and sales, and how the customer experience can be improved with a few simple changes in perspective. ...
June 20, 2014

The Mythical 5-Day Work Week

Would you take a week off for marketing, if it meant your pipeline would be full the rest of the year? This new book runs you through one major task each day that, if completed correctly, is supposed to...
June 13, 2014

Keep It Simple, Salespeople.

Sales is easy.  People make sales hard.  Mike Weinberg, author of the best-selling book New Sales Simplified: The Essential Handbook for Prospecting and New Business Development (AMACOM Books, 2013), deconstructs the sales process from strategy to execution so that...
April 15, 2014

Don’t Let Expired Social Media Advice Spoil Your Marketing

You know how a couple of tablespoons of spoiled milk can turn your whole fridge into a sour cavern? Well, the same thing can happen with your social media plan. If you don’t stay up to date, one annoying...
March 4, 2014

I’d Like to Buy the World a Story

Last Monday, The Coca-Cola Company announced that it would be killing off the consumer end of its corporate website and would be slowly working to do the same to its “press release PR.” In the place of these vehicles...
November 20, 2013

The Science Behind Why Referrals Matter

There are two kinds of people in this world: cooks and bakers. I’m a cook. I like to have the ability to toss in a little extra garlic, or cook the bacon extra crispy. If I have kale in...
October 22, 2013

‘Book Report’ Displays Benefits of Home Ownership

Have you seen this consumer advertising piece from the National Association of REALTORS®? I think it’s really smart, and not just because I’m a sucker for cute kids who enjoy reading books. Here’s the truth, though: The Field Guide...
August 13, 2013

Have You Been Useful Today?

I’ve been working on my review of Jay Baer’s Youtility: Why Smart Marketing is About Help, Not Hype (Portfolio/Penguin, 2013) for several weeks. It’s not that it’s overly long or difficult; really, my problem has been the opposite. It’s...
August 6, 2013

Stranger Than Fiction

Myka Allen-Johnson left her teaching job after she had her life threatened, thumb broken, and hair torn out. But that was just the warm-up routine. Now she’s here to talk about how crazy her life has been since then,...
June 17, 2013