Technology Archive

Don’t Let Expired Social Media Advice Spoil Your Marketing

You know how a couple of tablespoons of spoiled milk can turn your whole fridge into a sour cavern? Well, the same thing can happen with your social media plan. If you don’t stay up to date, one annoying...
March 4, 2014

Social Media Advice That Will Never Go Out of Style

I was reading The Art of Social Selling: Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks (Amacom, 2014) by Shannon Belew last week and I was struck by a familiar feeling. It wasn’t déjà vu...
December 30, 2013

The Tech Trend Race

It’s easy to feel like we’re constantly behind the times when it comes to online trends. Not only are products out of date as soon as you take them home from the store, but the needs of consumers online...
December 17, 2013

Have You Been Useful Today?

I’ve been working on my review of Jay Baer’s Youtility: Why Smart Marketing is About Help, Not Hype (Portfolio/Penguin, 2013) for several weeks. It’s not that it’s overly long or difficult; really, my problem has been the opposite. It’s...
August 6, 2013

Choosing a Replacement for Google Reader

Most of you Book Scan readers aren’t just scanning books. You’re consuming written material on all kinds of devices, and you need a way to organize the steady stream of content. Unfortunately for the Google fans out there, there’s...
June 11, 2013

Say ‘Hello’ to my Nerdy Friend

Walking up to the ballroom that promised a fast-paced, leadership-oriented session exploring “Online Tools and Apps to Increase Productivity and Awesomeness” at the Midyear Legislative Meetings & Trade Expo in Washington, D.C. earlier this month, I was a bit...
May 28, 2013

Managing Your Wheelhouse

Well, let’s face it: You think of yourself as a real estate professional, but if you measure your time by the activities you perform, interacting with customers and clients might only be second on your list. The cold, hard...
February 20, 2013

How Not to Repurpose Your Blog: 4 e-Publishing Lessons

Content is king, as the cliche goes. But writing blog entries can seem so unrewarding when you factor in the time and talent it takes to compose them. Sure, they may bring readers your way, but is it worth...
December 5, 2012

9 Ways You’re Misusing Social Media & Other UnAwesome Things

Scott Stratten, author of UnMarketing: Stop Marketing. Start Engaging, has two new books out. It’s kind of a buy-one-get-one deal; see, one book is just flipped upside-down and glued onto the back of the other one. OK, maybe a...
October 16, 2012

When Virtual Becomes Reality

By Mariwyn Evans, Commercial Editor, REALTOR® Magazine By the end of the 21st century, the real estate where we work, shop, and play will look more like the Starship Enterprise’s holodeck than bricks and drywall we know today, says...
April 20, 2012