Technology Archive

Um, We Need to Talk.

I’m ready for the day. My iPhone, iPad, laptop, and back-up batteries are fully charged, apps are updated, and cache is cleared. I’m ready to have an awesome day, positive that technology is not going to get in my...
January 6, 2016

Real Estate Reading Guide for Fall

Now that summer is officially over, it’s time to spruce up our reading lists with something a bit more businesslike than the average beach read. And what a better way to do that than looking forward to the 2015...
September 29, 2015

Writing Tips for the Digital Native

Let’s face it. No matter who your customer is or what type of transaction you represent, each one of us can improve our digital communications. Whether you are exchanging e-mail, posting to social media, or texting, how you structure...
August 13, 2015

Use Search Like a (Web) Master

If information is power and the World Wide Web hosts it all, then the No. 1 skill set to access what you need when you need it is search. And how you search for information is just as important...
July 28, 2015

Bringing Humanity Back to Business

There’s an app or a website for just about any service nowadays, which seems to make person-to-person contact obsolete. Why would I call a car service when I can just get an Uber driver to come pick me up...
June 29, 2015

Top Real Estate Stories of 2014

Here at the Book Scan, my job is to not only review books and keep you in the loop with pertinent book news, but to learn what real estate professionals want to read about. In that spirit, I wanted...
December 30, 2014

6 Books to Consider for Your 2014 Holiday Shopping List

There’s something special about buying a book for someone. Reading is generally a solitary profession, but gifting the written word is an intimate way to connect with someone without having to burst the bubble a reader gets to occupy...
December 3, 2014

Learning From the Funny Pages

Are you a self-taught webmaster, struggling with jargon-filled, build-your-own-website resources? Or maybe you just want to be a little more hands-on with your existing site. Believe it or not, a comic book might be just what you need. ...
October 10, 2014

You’re Not a Virtual Cupcake. Celebrate It.

Real estate pros can learn a lot about connecting with their community from recent efforts by independent booksellers. ...

Does HUD Belong on BuzzFeed?

Maybe it’s just because I’m a news nerd, but I’ve always really enjoyed media parody. Last month I added a new site to my perennial favorites of The Onion, The Daily Show/Colbert Report power hour, and Wait, Wait, Don’t...
July 2, 2014

The Mythical 5-Day Work Week

Would you take a week off for marketing, if it meant your pipeline would be full the rest of the year? This new book runs you through one major task each day that, if completed correctly, is supposed to...

A Must for Would-Be Delegators

Rarely does a real estate sales professional earn freedom from their business.  More often, the most important items are completed on time, and less important ones come second. What kills agent productivity is when they invest money and time...
April 2, 2014

Don’t Let Expired Social Media Advice Spoil Your Marketing

You know how a couple of tablespoons of spoiled milk can turn your whole fridge into a sour cavern? Well, the same thing can happen with your social media plan. If you don’t stay up to date, one annoying...

The Danger of Always Being On

OK, I’m going to be honest: I don’t read Huffington Post. There. I said it. It just felt like, because this blog is about what we’re reading, if would be weird if I didn’t say that. Anyway, I have...
January 31, 2014

Social Media Advice That Will Never Go Out of Style

I was reading The Art of Social Selling: Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks (Amacom, 2014) by Shannon Belew last week and I was struck by a familiar feeling. It wasn’t déjà vu...
December 30, 2013