I Say Sales, You Say Marketing

We talked to John Jantsch about specific sales strategies for real estate pros, the melding of marketing and sales, and how the customer experience can be improved with a few simple changes in perspective. ...
June 20, 2014

The Mythical 5-Day Work Week

Would you take a week off for marketing, if it meant your pipeline would be full the rest of the year? This new book runs you through one major task each day that, if completed correctly, is supposed to...
June 13, 2014

Selling on Your Toes

Today’s home buyers are smarter than they ever have been. They have access to more data online, more opinions from multiple perspectives, and more technology to make decisions about where they want to live. Home sellers too are equipped with...
May 29, 2014

Control Yourself!

A person’s willpower to do the right things consistently over time is the key determinant to success. Training and development icon Bob Mager can determine a performance problem by asking, “If I put a gun to your head, would...
May 23, 2014

Suburban Death Knell is Premature

Leigh Gallagher’s book The End of the Suburbs: Where the American Dream Is Moving (Portfolio Hardcover, 2013) has gotten a lot of attention lately. It’s one of those ideas that’s appeared in book form at the perfect time. We’re...
May 20, 2014

How to Answer the Commission Question

Are you worth the commission you charge for representation? Some home buyers and sellers believe they need to negotiate your commission in the same way that they will negotiate the price of their next home. Part of your job...
May 5, 2014

Keep It Simple, Salespeople.

Sales is easy.  People make sales hard.  Mike Weinberg, author of the best-selling book New Sales Simplified: The Essential Handbook for Prospecting and New Business Development (AMACOM Books, 2013), deconstructs the sales process from strategy to execution so that...
April 15, 2014

Real Estate Knowledge for the Ages

I don’t know about you guys, but attempts to slice and dice consumers into demographics that matter often exhausts me. It seems every other day there’s a new book purporting to tell all about how the ____ Generation feels...
April 9, 2014

A Must for Would-Be Delegators

Rarely does a real estate sales professional earn freedom from their business.  More often, the most important items are completed on time, and less important ones come second. What kills agent productivity is when they invest money and time...
April 2, 2014

A Question of Time

Now that the dark days of winter are in the rear-view mirror and selling season is here, are you finding it tough to accomplish all your tasks in any given day? It’s funny, but with daylight savings time upon...
March 18, 2014