advertising properties Archive

Is It Really a Short Sale?

Some properties are being advertised as a short sale when they really aren’t in an attempt to lure bargain-hunter buyers. A new book,Foreclosures, Short Sales, REOs, and Auctions: Tools for Success in Today’s Real Estate Market, published by Dearborn,...
November 20, 2008

Dos and Don’ts of Great Classified Ads

Better ads can sometimes mean the difference between the success and failure of a real estate business. The Big Book of Real Estate Ads aims to take the agony out of preparing classified ads. It includes ad ideas for...

Wordsmith in Your Pocket

By Christina Hoffmann Spira, REALTOR® Magazine This little spiral-bound gem, Word Marketing: How to Empower Real Estate Advertising Through the Proper Choice of Words(Grafton, Wis.: Blue Rose Studio Books, 1997, $24.95), is both a quick read and handy, portable...