advertising Archive

‘Book Report’ Displays Benefits of Home Ownership

Have you seen this consumer advertising piece from the National Association of REALTORS®? I think it’s really smart, and not just because I’m a sucker for cute kids who enjoy reading books. Here’s the truth, though: The Field Guide...
August 13, 2013

Author Chat: Steve Van Yoder

By Melissa Dittmann Tracey Public relations and marketing expert Steven Van Yoder responds to your previously submitted questions about his book Get Slightly Famous (Bay Tree Publishing, 2007). When you live in a big city where networks are often...
September 4, 2007

The No-Lawsuit Guide to Real Estate Transactions: 5 Ways You Could End Up in Court

By Melissa Dittmann Tracey QUICK SKIM One in five real estate practitioners will be involved in a lawsuit during their career, says real estate broker Barbara Nichols in The No-Lawsuit Guide to Real Estate Transactions (McGraw-Hill, 2007). The effects...
July 27, 2007