Book Reviews Archive

Judging a Book by its Reviews

Say what you will about online shopping behemoth Amazon.com. In my humble opinion, the best thing about the whole site is the reviews. Sometimes they actually help me decide whether or not to purchase a product that I can’t...
August 20, 2013

Twitter Power: 5 Ways to Use Twitter for Business

By Melissa Dittmann Tracey QUICK SKIM The micro blogging site Twitter has generated plenty of buzz lately and all from the simple question: “What are you doing now?” Those who use the site have 140 characters or less to...
March 24, 2009

Now What Do I Say? How to Handle Customer Objections

By Erica Christoffer QUICK SKIM Handling objections is all part of the job. Authors Donna Fleetwood, Christy Crouch and Scott Friedman wrote Now What Do I Say? Never Be At a Loss for Words Again (BookSurge Publishing, 2008) to...

Telephone Sales for Dummies: Improve Your Telephone Presence

By Erica Christoffer QUICK SKIM The telephone continues to be an integral part of a sales professional’s business. It is often the first point of contact with clients—so you need to know how to make a good impression. Can...

Confessions of a Subprime Lender: 5 Reasons the Subprime Market Crumbled

By Melissa Dittmann Tracey QUICK SKIM Slowing home sales, a tightening credit market, record-high foreclosures — how did we get to this point? Richard Bitner’s book Confessions of a Subprime Lender (Wiley, 2008) gives a close-up look at how...
August 21, 2008

Profit by Publicity: 5 Ways to Get More Publicity

By Melissa Dittmann Tracey QUICK SKIM These days, you may be more inclined to run from the media than aim to be on their speed dial. But by having your face on the nightly news or your name in...
July 23, 2008

Get Slightly Famous: 5 Ways to Increase Your Fame

By Melissa Dittmann Tracey QUICK SKIM Being a celebrity — if even in your local market — gives you a major edge over your competitors, says PR guru Steven Van Yoder in his new edition of Get Slightly Famous...
August 24, 2007