brand awareness Archive

Telling Your Business Story

I read a lot of press releases. Whether it’s from a brokerage boasting about a great second quarter, a tech company angling to get their new doodad into our Cool Tools section, or an author pitching their latest book,...
July 9, 2013

What’s Your BQ? 5 Steps to a Strong Brand

QUICK SKIM Branding is so much more than a fancy logo or catchy tagline, says Sandra Sellani, author of What’s Your BQ? (W Business Books, 2007). It’s the ability to get into your clients hearts and minds, rise above...