brand Archive

Telling Your Business Story

I read a lot of press releases. Whether it’s from a brokerage boasting about a great second quarter, a tech company angling to get their new doodad into our Cool Tools section, or an author pitching their latest book,...
July 9, 2013

9 Ways You’re Misusing Social Media & Other UnAwesome Things

Scott Stratten, author of UnMarketing: Stop Marketing. Start Engaging, has two new books out. It’s kind of a buy-one-get-one deal; see, one book is just flipped upside-down and glued onto the back of the other one. OK, maybe a...
October 16, 2012

Be the Grateful Dead of Real Estate

By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine The Beatles, the Rolling Stones, the Who, and, of course, the Grateful Dead. Classic bands that transcend time and genre; beloved far and wide by many. How did they do it?...

Top 5 Marketing Bestsellers

The most popular marketing-related books this week from Amazon.com. 1. Think and Grow Rich by Napoleon Hill, Kindle Edition (MacMay, Apr 25, 2009) Originally published by The Ralston Society, 1937. “Think and Grow Rich is a motivational book written...
July 11, 2011

What’s Your BQ? 5 Steps to a Strong Brand

QUICK SKIM Branding is so much more than a fancy logo or catchy tagline, says Sandra Sellani, author of What’s Your BQ? (W Business Books, 2007). It’s the ability to get into your clients hearts and minds, rise above...

Uncover Your Brand Identity

By Kelly Quigley, REALTOR® Magazine May I Have Your Attention, Please? Build a Better Business By Telling Your True Story by Chris Hilicki (John Wiley & Sons, 2005) Buy this book from Amazon.com. Top brands go beyond logos and...
September 2, 2005