buyers Archive

Attitude Before Platitude

Becki Saltzman has arranged a threesome. It involves you, your clients, and her wacky self, and it takes place in her new book, Arousing the Buy Curious: Real Estate Pillow Talk for Patrons and Professionals (Oomau Media, 2013). While...
April 29, 2013

Are You Ready to be Interviewed by a Savvy Buyer?

Marianne Cusato—author, designer, and creator of the critically-acclaimed “Katrina Cottages”—is out with a new book aimed at house hunters. On first glance, Just the Right Home: Buying, Renting, Moving—Or Just Dreaming—Find Your Perfect Match!, to be published April 2013,...
February 12, 2013

Long Live the Soft Sell

Fill in the blank: Successful salespeople are insanely ____. Go from what to why and acquire the most overlooked trait of top performers. ...
January 4, 2013

Author/Agent Jack Cotton Achieves No. 1 on Amazon.com Bestseller List

Breaking News: Jack Cotton, real estate agent and author who was featured on the Book Scan last year, made it to the top of Amazon.com’s bestsellers list this month.  On Oct. 6, his book Selling Luxury Homes hit number...
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October 26, 2011

Don’t Let Myths Get the Best of Your Clients

By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine The only way you’ll be winning the real estate game is if your clients are. Industry veteran Richard Steinhoff wants to help you help them. With more than 30 years under...
June 29, 2011

3 Green Reads For a More Sustainable Home This Earth Day

By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine Happy Earth Day!! It’s a great day to catch up on some green reading. Here are three recently published books that can give both you and your clients tips and resources...
April 22, 2011

Walk a Mile in Buyers’ Shoes

By Christopher M. Leporini, REALTOR® Magazine What do buyers want? It’s a deceptively simple question that real estate professionals must regularly ask themselves, whether they represent sellers, buyers, or both. The answer isn’t always obvious, especially when you encounter...
August 1, 2002