connect Archive

The Evolution of Attention

As soon as I started tracking analytics, I found myself watching the way that I browse websites and read marketing e-mails. I couldn’t help it! I began taking mental note of practices that made me want to click away...

Creating Connection with Shared Public Spaces

“Lose the ego.” “Integrity.” “Pay attention to detail.” These are the some of the phrases REALTORS® wrote on the chalkboard wall outside the Morial convention center’s La Nouvelle Ballroom at the REALTORS® Conference & Expo to complete the sentence...
November 9, 2014

Break Out of the System with ‘Poke the Box’

You’ve heard the expression “think outside the box.” But what about “poke the box?” “People believe they have to wait to be chosen to do something” says Seth Godin, a marketing and business writer, author, entrepreneur and blogger. “Authors...
March 16, 2011