By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine

Do you want to shake things up, build a powerful brand, and attract more clients? Drop the “business-as-usual” mentality and find inspiration in Andy Stefanovich. Let’s face it, with a title like Chief Curator and Provocateur at Prophet, a branding and marketing consulting agency, Stefanovich commands creativity. His mantra is LAMSTAIH (pronounced lamb’s tie) – Look At More Stuff; Think About It Harder.
Stefanovich explains LAMSTAIH in his new book, “LOOK AT MORE: A Proven Approach to Innovation, Growth, and Change,” (Jossy-Bass/Wiley, 2011) though a framework called the 5 M’s: Mood, Mindset, Mechanisms, Measurement, and Momentum. Each section is brought to life with stories of business innovation in action.
The following is an excerpt of Chapter 3 – “Mechanisms” – where he shares a number of examples regarding his work with the chamber of commerce in Richmond, Va., to revitalize the downtown area.
EXCERPT:
There are a variety of methods for exploring opportunities, but an essential first step is to create lists of the characteristics that define the issue or objective. This isn’t a counting-things-up kind of inventory. What we’re doing here is assessing three types of characteristics to find the components with the most opportunities for delivering growth and change: Continue reading »
By Vanessa Sibley, REALTOR® Magazine
How many times have you discovered the perfect solution to a problem after the meeting or the deadline? Floyd Hurt knows the difficulty of initiating creative thinking. For more than 30 years, he earned his creative wings as a frontline producer in sales, marketing, and advertising at his own agency. Hurt has written a book–more of an instructional guide–to help you close the creativity gap and stimulate new ideas when you need them, not weeks later.
Rousing Creativity: Think New Now! (Menlo Park, Calif.: Crisp Publications; $17.95) involves you in the creative process with work sheets and exercises to expand your thinking. Here are a few of Hurt’s ideas:
- Break the ice. You can change the entire attitude of a meeting with a mind-teasing task to encourage teamwork. For example, solve a problem by role-playing from the perspective of a well-known person. Tap into the mentality of the Greek god Eros, baseball great Yogi Berra, or comedienne Lucille Ball to approach the obstacle from a new and entertaining direction.
- Have the willingness, if not the passion, to change. It’s essential to the creative effort to pull yourself out of old habits and take risks.
- Any action you take causes a reaction from others. Hold a brainstorming session with colleagues and clients for idea gathering—a roomful of minds is more productive than one.


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