It seems that whether you hate continuing education (CE) credits with a passion or you’re a card-carrying member of the Raise the Bar group, you’d agree that good real estate training is hard to find. I hear brokers and sales associates alike complain bitterly about the educational dearth on both the giving and the receiving ends.

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“The average real estate training program is no program,” a trainer and former real estate professional told me recently. They went on to say that associates generally don’t try to fill the gap themselves, either, usually because they feel like they’re too busy. “They do CE because they have to… They don’t even know they’re clueless.”

Now Jeff Cobb’s new book, Leading the Learning Revolution, is targeted at people who want to become teachers, lecturers, educational gurus, and the like in this new age of adult learning. And if you fall in that category, I’d recommend it as a resource in your endeavors. But it’s not really aimed at brokers simply trying to train their sales associates. Regardless, in reading the book I came across a chapter that could help solve this real estate training conundrum.

Let’s say you’re a broker trying to offer some useful training to your associates. Why aren’t they showing up in droves, you ask? Well, Cobb has a checklist that might provide some insight as to what you missed. Continue reading »