Finally, real estate brokers get their own E-Myth.
No, I’m not talking about some sort of internet rumor or online fairy tale. I mean that business writer Michael Gerber has made real estate brokerages the eighth stop on his planned 310-industry tour to “transform the state of small business.”
Gerber has a potent idea to sell. The “E” refers to entrepreneur; his first book was aimed at small business owners. He then branched out to offer advice to industries that tend to operate like small businesses. As one might imagine with such a commoditized approach, Gerber tends to paint with something of a broad brush in promotional materials. For example, in describing his E-Myth books here, he repeats seven out of the eight times that the industries highlighted in his books are each “a juggling act.”
It’s clear he needs a little help from his friends. Thankfully, he knows that. Each of his books features writing from an established industry leader. And thankfully for brokers, he chose Rich Rector to co-author The E-Myth Real Estate Brokerage: Why Most Real Estate Brokerage Firms Don’t Work and What to Do About It (Prodigy Business Books, 2012).
Rector has served as chairman, president and CEO of Realty Executives International since 1984. After purchasing Realty Executives Phoenix from his father in 1980, Rector led an aggressive international franchise expansion, growing the company to 800 franchises in 10 countries.
Rector composes every other chapter in the book, giving a real-life, down-to-earth feeling to what might have otherwise been a dry business tome. For example, Gerber’s chapter titled, “On the Subject of Pricing” is followed by Rector’s much more vernacular “What to Charge?” chapter. The every-other chapter concept gives the work a more conversational tone, as if you’re sitting down to coffee with these two entrepreneurial heavyweights. Continue reading »
You’re either an entrepreneur or you’re not. Right?
Well, according to Heart, Smarts, Guts, and Luck: What it Takes to be an Entrepreneur and Build a Great Business, success in business creation is not dependent on just one “it” factor. Authors Tony Tjan, Dick Harrington, and Tsun-yan Hsieh argue that, within each successful entrepreneur is a combination of the four driving attributes identified in their book’s title.
Furthermore, they argue that knowing which of these four traits drives you could be the key to unlocking your true potential. The book itself won’t be available until August, though you can pre-order it at their site. But as something of a personalized preview, the authors offer the Entrepreneurial Aptitude Test, or EAT, as a sort of entry point to their book. Continue reading »
By Agnes Masnik, Freelance Writer for REALTOR® Magazine
To avoid complacency, think of one personal life change to focus on. It could be attending a networking event each month, brushing up on social media and technology-based marketing tools, or cracking open that book you have been meaning to read.
Making a small, imperceptible life change can be the secret to achieving your personal goal, says Darren Hardy, publisher and editorial director of SUCCESS Magazine.
In his new book, The Compound Effect: Jumpstart Your Income, Your Life, Your Success (Vanguard Press; November 2011), Hardy reveals why small, consistent changes and smart choices on a daily basis can equal big rewards in the future.
With 17 years experience studying personal development and achievement, Hardy covers many of life’s bases and he helps readers explore options for creating good business habits, a healthier lifestyle, and a more fulfilling personal life. This book is not real estate specific, but it does capture the essence of Hardy’s passion for success.
Hardy got into real estate when he was 20 years old. He remembers entering an office of 44 veteran agents with thick Rolodexes full of clients. During a meeting, one of them even called him “a naive snot nosed kid.” That encounter, he says, was a turning point in his career. Three months later, he was outselling the entire office. Continue reading »