This week, I read through a cool little e-pamphlet called The New Age of Real Estate Communication: A Real Estate Professional’s Guide to Communicating with Social Media. Written by Lindsay Listanski, manager of social media for Coldwell Banker Real Estate LLC, the piece is actually categorized as a “white paper.” I personally found it to be far too engaging for that yawn-inducing word, but no matter. This compendium is fun to read and full of interesting facts and helpful hints to incorporate in your online media strategy. Best of all: It’s free! Download it or read it online here.
Listanski does a great job busting some common social media misconceptions. I picked out my favorites from her piece to share here, so that you can use her advice to turn an online networking wrong into a right.
People don’t want to talk business in the social media environment.
Wrong! Listanski cites a recent study that found “80 percent of social media users prefer to connect with brands through Facebook” (emphasis mine).
You need as many friends and followers as possible.
Similar to advice that we’ve given over at the magazine: “Remember, quality over quantity. People often have the misconception they need 1,000 friends or their efforts are wasted. The key is ensuring that your audience, regardless of the number, is highly engaged.”
Social media is just for young people.
Surprisingly enough, Listanski notes it’s almost the opposite. “Although it is natural for younger digital natives to embrace social media, they are not really the group that needs it because they are connected at all times. It is for people who have been out of college for years, who are working and do not have time to connect all day in person or on the phone who can receive the biggest benefit social media offers.” Continue reading »