Becki Saltzman has arranged a threesome. It involves you, your clients, and her wacky self, and it takes place in her new book, Arousing the Buy Curious: Real Estate Pillow Talk for Patrons and Professionals (Oomau Media, 2013).
While the book is peppered with what some may term naughty language and innuendo, perhaps the more shocking element is that she wrote a book that is aimed at practitioners as well as buyers and sellers. What? Didn’t someone tell her not to give up the secret codes?!
But after reading this compendium cover to cover, I can assure you that you can relax. In fact—once you read the client-focused chapter and the client tips scattered throughout the book—you’ll probably want to buy this for all your (not-so-uptight) buyers and sellers. Not only does Saltzman guide clients on how to pick good agents, but she teaches them a whole lot about how to be good customers as well.
OK, back to the naughty bits. This book is not for those easily offended by language. Still when Saltzman writes, “You might be appalled by some of what you read in this book, but I promise that the ideas my potty mouth spouts are valid,” she lives up to the promise. Indeed, her advice is novel as it is solid, and it spans everything from getting started in real estate, to transaction management (from both sides), to handling crazy market fluctuations with grace.
Arousing the Buy Curious, coming to bookshelves in September, is definitely useful. But it’s also hilarious. There are quite a few laugh-out-loud commentaries that I can’t print here. But here are a few that can sneak by: Continue reading »
National syndicated real estate columnist Edith Lank, author of Confessions of a Real Estate Columnist: I’ve Heard it All and So Should You (Dearborn Financial Publishing, 2007), responds to your questions.
I read in the book blog that you once held a real estate license and that your husband was a REALTOR®. So I’m interested to know your view of the real estate industry and the constant debate over the cost of brokerage services. What’s your response to the argument that it costs too much to sell a home?
LANK: My first reaction is that agents don’t seem to be all driving around in Mercedes Benzes. The practice of real estate can yield a decent income for a hard-working self-starter, but it’s interesting how many people enter the field only to leave within the first year when the work turns out to be too demanding of time and energy, with no guaranteed salary. As for the cost of brokerage services — I think discount brokerages, which charge low commission rates or flat fees for “unbundled” limited services, are just fine as long as sellers know what they’ll have to take on themselves. Problem is, many people think the job consists of finding someone who wants to buy the property. That’s just the tip of the iceberg. Making sure the would-be buyer is financially qualified, negotiating a win-win agreement that suits everyone, and then running interference and clearing up problems all the way to closing are by far the biggest part of the job. Continue reading »
Clients say the darndest things! If you haven’t had your fill of comical questions from customers, you’ll get it by paging through this light-hearted book by syndicated real estate columnist Edith Lank. The book is a compilation of hundreds of letters from inquisitive readers. Questions come from consumers who are hungry for more information on all sorts of buying and selling issues, from the particulars of burying a St. Joseph statue in the yard to resolving family dramas. Even Lank is sometimes left speechless.
FROM THE BOOK: 7 QUESTIONS THAT MAKE YOU WONDER
These are some of the actual questions Lank has received from her readers and are included in her book I’ve Heard It All and So Should You (Dearborn Financial Publishing, 2007):
1. I would appreciate any information on Fanny Mae about buying homes and property. Also if she has any books out.
2. Stamped return envelope enclosed. Please send us all information on how to sell our home without using a realator. I think you call it being a FSOB.
3. I went to a free seminar on real estate and it seems like it would be the best thing for me to do. I don’t have the money for the rest of the course but they said they could arrange a loan for me to borrow it. Do you think this would be a good investment?
4. Upon selling a co-op or condo, would it be mandatory to divulge the fact that, at times, there
By Christina Hoffmann Spira, REALTOR® Magazine
There’s no better—or briefer–way to describe this book, than to show you a few of the images that author Martin Poriss, a broker and business development consultant, has amassed in Real Estate Bargains: Homes You Can Afford But May Not Want (Coeur d’Alene, Idaho: Century Publishing Co., Inc., 2000, $19.95).
The coffee table-style paperback, his humorous collection of off-the-wall property photos and ‘listing’ captions, is mostly funny. A few of the images were clearly photographed at disaster sites, which may seem more morbid than comic.
Still, the book makes for a memorable closing gift. Or maybe it’s worth keeping in your car to entertain tense buyers, stunned by the lack of affordable homes available today.