Internet Archive

Top 5 Marketing Bestsellers

The most popular marketing-related books this week from Amazon.com. 1. Think and Grow Rich by Napoleon Hill, Kindle Edition (MacMay, Apr 25, 2009) Originally published by The Ralston Society, 1937. “Think and Grow Rich is a motivational book written...
July 11, 2011

Make Your Online Image Shine with Wild West 2.0

Don’t fear the online critics. Embrace them with positivity, truth, and know-how. Look at Internet and social network interactions as an opportunity for your real estate business to shine – even if it’s faced with adversity. Let Wild West...
February 9, 2011

Secrets of E-Success

By Christopher M. Leporini, REALTOR® Magazine Terri Murphy’s E-Listing and E-Selling Secrets for the Technologically Clueless, 2nd Ed. By Terri Murphy (Real Estate Education Company) 235 pp., $25.45 Buy this book from Amazon.com. Terri Murphy’s E-Listing and E-Selling Secrets...

Catch Customers on Your Web Site

By Christopher M. Leporini, REALTOR® Magazine Internet Marketing in Real Estate By Barbara Cox and William Koelzer (Prentice Hall) 245 pp., $29.95 Buy this book from Amazon.com “In a handful of years… very few agents will fall into the...

The Internet Is Not a Tulip

By Christopher M. Leporini, REALTOR® Magazine Following the dot.com bust, some pundits derided the hype surrounding the new economy as another Tulipmania, where greed and folly made tulip bulbs more valuable than gold before the market’s collapse. But unlike...
September 1, 2002

You Say You Want an Evolution

By Christopher M. Leporini, REALTOR® Magazine The Internet’s development is at a crossroads. The initial hype surrounding the dot.com revolution has burned itself out, as seemingly overnight the dot.com boom turned to dust. The Internet is obviously still going...
October 1, 2001

Serving Up E-Success

By Christopher M. Leporini, REALTOR® Magazine What does selling real estate have in common with selling hamburgers? On the surface, not very much, unless you plan on asking buyers if they’d like to supersize their condo. But real estate...
September 2, 2001

Finding Opportunities in a High-Tech Marketplace

By Christopher M. Leporini, REALTOR® Magazine It’s no news that the Internet and related technological developments are rendering some old real estate tactics obsolete and serving as a catalyst for new business strategies. Putting up a Web site is...
April 2, 2001

Mapping Out an Online Real Estate Strategy

By Christopher M. Leporini, REALTOR® Magazine Breaking into the Internet era can be intimidating even to reasonably computer-literate real estate practitioners. ePOWERPRO: Online Success Strategies for Real Estate Professionals, 2001 Edition ($130 retail, $99 for NAR, CREA, or RECS...

Real Estate Tomorrow

By Stacey Moncrieff, REALTOR® Magazine John Tuccillo and James F. Sherry offer a detailed look at the new world of real estate in Click & Close: E-nabling the Real Estate Transaction (Chicago: Real Estate Education Co., 2000). What’s new,...
February 24, 2001

Print Primer for Tech-Minded Consumers

By Christina Hoffmann Spira, REALTOR® Magazine Homesurfing.net, by Blanche Evans (Chicago: Dearborn Financial Publishing, Inc.; $17.95), is the book Web surfing buyers and sellers need next to their mouse pad. As a straightforward soup-to-nuts account of the homebuying and...
March 20, 2000