It seems that whether you hate continuing education (CE) credits with a passion or you’re a card-carrying member of the Raise the Bar group, you’d agree that good real estate training is hard to find. I hear brokers and sales associates alike complain bitterly about the educational dearth on both the giving and the receiving ends.
“The average real estate training program is no program,” a trainer and former real estate professional told me recently. They went on to say that associates generally don’t try to fill the gap themselves, either, usually because they feel like they’re too busy. “They do CE because they have to… They don’t even know they’re clueless.”
Now Jeff Cobb’s new book, Leading the Learning Revolution, is targeted at people who want to become teachers, lecturers, educational gurus, and the like in this new age of adult learning. And if you fall in that category, I’d recommend it as a resource in your endeavors. But it’s not really aimed at brokers simply trying to train their sales associates. Regardless, in reading the book I came across a chapter that could help solve this real estate training conundrum.
Let’s say you’re a broker trying to offer some useful training to your associates. Why aren’t they showing up in droves, you ask? Well, Cobb has a checklist that might provide some insight as to what you missed. Continue reading »
For their new book—Sales Growth: Five Proven Strategies From The World’s Sales Leaders—Thomas Baumgartner, Jon Vander Ark, and Homayoun Hatami observed the inner workings of successful companies. Based on interviews of more than 120 of today’s most successful global sales leaders, this book offers real-life examples of how they overcame difficulties and found growth in a challenging market.
Part of finding growth is developing a sales team. While mentoring is a learning process, it shouldn’t feel like going back to a high school lecture hall. In this excerpt from the book, the three partners in McKinsey & Company talk about trainers and coaches who apply the tenets of successful adult education to their programs. Adults retain the most new information by doing—not hearing—and companies that integrate hands-on learning into their mentoring programs can benefit from that built-in bias. The authors also address how to reinforce successes while also giving special attention to those who need it. The excerpt closes with an innovative method of coaching the coach, an investment that for one company yielded an impressive return in close rates.
Coach Rookies Into Rainmakers
Unlocking people’s potential to maximize their performance is about helping them to learn rather than teaching them. This form of coaching is critical in sales because adults learn best through “experiential” learning—that is, by doing. Studies have shown that adults retain 65 percent of experiential learning compared to just 10 percent of material they receive in a lecture setting or in demonstrations. Continue reading »