letters Archive

Book Excerpt: Power Real Estate Letters

QUICK SKIM You may be throwing hundreds — or even thousands — of dollars away on direct mail pieces that go straight to your prospects’ junk pile. To make sure your letters are getting read, keep them simple and...

The Power of the Pen

By Kelly Quigley, REALTOR® Magazine 5 Minutes to a Great Real Estate Letter: A Desk Reference for Top-Selling Agents by John D. Mayfield (Thomson Southwestern, 2005) Buy this book from Amazon.com Writing an effective real estate letter can be...
July 1, 2005