marketing Archive
4 Ways You’re Wrong About Boomers
It seems everywhere you turn these days there’s some new diatribe against the generational focus of commentaries on society. It’s boomers attacking millennials attacking boomers… Heck, we even played an April Fool’s joke based on the trend a couple...
April 15, 2016
The Evolution of Attention
As soon as I started tracking analytics, I found myself watching the way that I browse websites and read marketing e-mails. I couldn’t help it! I began taking mental note of practices that made me want to click away...
March 16, 2015
How to Avoid Social Media Overload
Have you ever been told before that “you HAVE to be on Twitter” because of how much business you will are missing out on? Well watch out, because you’re probably listening to some self-proclaimed guru that assumes this social...
July 24, 2014
Does HUD Belong on BuzzFeed?
Maybe it’s just because I’m a news nerd, but I’ve always really enjoyed media parody. Last month I added a new site to my perennial favorites of The Onion, The Daily Show/Colbert Report power hour, and Wait, Wait, Don’t...
July 2, 2014
The Mythical 5-Day Work Week
Would you take a week off for marketing, if it meant your pipeline would be full the rest of the year? This new book runs you through one major task each day that, if completed correctly, is supposed to...
June 13, 2014
Keep It Simple, Salespeople.
Sales is easy. People make sales hard. Mike Weinberg, author of the best-selling book New Sales Simplified: The Essential Handbook for Prospecting and New Business Development (AMACOM Books, 2013), deconstructs the sales process from strategy to execution so that...
April 15, 2014
I’d Like to Buy the World a Story
Last Monday, The Coca-Cola Company announced that it would be killing off the consumer end of its corporate website and would be slowly working to do the same to its “press release PR.” In the place of these vehicles...
November 20, 2013
Turning Your Business Into a Movement
Last week, I interviewed Bruce Poon Tip, founder of travel company G Adventures and author of the new book Looptail: How One Company Changed the World By Reinventing Business (Business Plus, 2013). Tip’s book is a deeply personal story...
October 16, 2013
Have You Been Useful Today?
I’ve been working on my review of Jay Baer’s Youtility: Why Smart Marketing is About Help, Not Hype (Portfolio/Penguin, 2013) for several weeks. It’s not that it’s overly long or difficult; really, my problem has been the opposite. It’s...
August 6, 2013
Selling Tips From Bowl Game Geniuses
OK, I realize it’s bowl season, so let’s just get this out in the open right now: I love watching football; I’m just not that into college ball. Maybe it’s because during my undergraduate career I worked at a...
December 28, 2012
If Marketing Plants Seeds, Sales Can Pick Cherries
Are you sick and tired of the prima donna sales rep who cherry picks the best leads and leaves the hard work for someone else? Well, Marketo President and CEO Phil Fernandez suggests putting this supposedly bad behavior at...
June 21, 2012
The Business of Generosity
Real estate is experiencing an evolution where traditional marketing may no longer be effective. REALTOR® and first-time author Michael J. Maher sums up an emerging entrepreneurial philosophy as a move from the “ego era” to the “generosity generation.” Maher...
June 4, 2012
Get Your Brand Seen on foursquare in 2012
By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine Make a New Year’s resolution to focus on social media platforms that work for you and your business. When I say work, I mean platforms that you’re comfortable using, enjoy updating,...
January 3, 2012
Be the Grateful Dead of Real Estate
By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine The Beatles, the Rolling Stones, the Who, and, of course, the Grateful Dead. Classic bands that transcend time and genre; beloved far and wide by many. How did they do it?...
August 31, 2011
Honest Business = Successful Business
By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine “Honesty is the best policy.” — An old saying that rings truer today in real estate than ever before. REALTOR® and author Mario Jannatpour, a sales associate with RE/MAX Alliance in...
August 11, 2011