marketing Archive

How to Avoid Social Media Overload

Have you ever been told before that “you HAVE to be on Twitter” because of how much business you will are missing out on? Well watch out, because you’re probably listening to some self-proclaimed guru that assumes this social...
July 24, 2014

The Mythical 5-Day Work Week

Would you take a week off for marketing, if it meant your pipeline would be full the rest of the year? This new book runs you through one major task each day that, if completed correctly, is supposed to...
June 13, 2014

Keep It Simple, Salespeople.

Sales is easy.  People make sales hard.  Mike Weinberg, author of the best-selling book New Sales Simplified: The Essential Handbook for Prospecting and New Business Development (AMACOM Books, 2013), deconstructs the sales process from strategy to execution so that...
April 15, 2014

I’d Like to Buy the World a Story

Last Monday, The Coca-Cola Company announced that it would be killing off the consumer end of its corporate website and would be slowly working to do the same to its “press release PR.” In the place of these vehicles...
November 20, 2013

Turning Your Business Into a Movement

Last week, I interviewed Bruce Poon Tip, founder of travel company G Adventures and author of the new book Looptail: How One Company Changed the World By Reinventing Business (Business Plus, 2013). Tip’s book is a deeply personal story...
October 16, 2013

Have You Been Useful Today?

I’ve been working on my review of Jay Baer’s Youtility: Why Smart Marketing is About Help, Not Hype (Portfolio/Penguin, 2013) for several weeks. It’s not that it’s overly long or difficult; really, my problem has been the opposite. It’s...
August 6, 2013

Selling Tips From Bowl Game Geniuses

OK, I realize it’s bowl season, so let’s just get this out in the open right now: I love watching football; I’m just not that into college ball. Maybe it’s because during my undergraduate career I worked at a...
December 28, 2012

If Marketing Plants Seeds, Sales Can Pick Cherries

Are you sick and tired of the prima donna sales rep who cherry picks the best leads and leaves the hard work for someone else? Well, Marketo President and CEO Phil Fernandez suggests putting this supposedly bad behavior at...
June 21, 2012

The Business of Generosity

Real estate is experiencing an evolution where traditional marketing may no longer be effective. REALTOR® and first-time author Michael J. Maher sums up an emerging entrepreneurial philosophy as a move from the “ego era” to the “generosity generation.” Maher...

Get Your Brand Seen on foursquare in 2012

By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine Make a New Year’s resolution to focus on social media platforms that work for you and your business. When I say work, I mean platforms that you’re comfortable using, enjoy updating,...
January 3, 2012