marketing Archive
Keep It Simple, Salespeople.
Sales is easy. People make sales hard. Mike Weinberg, author of the best-selling book New Sales Simplified: The Essential Handbook for Prospecting and New Business Development (AMACOM Books, 2013), deconstructs the sales process from strategy to execution so that...
April 15, 2014
I’d Like to Buy the World a Story
Last Monday, The Coca-Cola Company announced that it would be killing off the consumer end of its corporate website and would be slowly working to do the same to its “press release PR.” In the place of these vehicles...
November 20, 2013
Turning Your Business Into a Movement
Last week, I interviewed Bruce Poon Tip, founder of travel company G Adventures and author of the new book Looptail: How One Company Changed the World By Reinventing Business (Business Plus, 2013). Tip’s book is a deeply personal story...
October 16, 2013
Have You Been Useful Today?
I’ve been working on my review of Jay Baer’s Youtility: Why Smart Marketing is About Help, Not Hype (Portfolio/Penguin, 2013) for several weeks. It’s not that it’s overly long or difficult; really, my problem has been the opposite. It’s...
August 6, 2013
Selling Tips From Bowl Game Geniuses
OK, I realize it’s bowl season, so let’s just get this out in the open right now: I love watching football; I’m just not that into college ball. Maybe it’s because during my undergraduate career I worked at a...
December 28, 2012
If Marketing Plants Seeds, Sales Can Pick Cherries
Are you sick and tired of the prima donna sales rep who cherry picks the best leads and leaves the hard work for someone else? Well, Marketo President and CEO Phil Fernandez suggests putting this supposedly bad behavior at...
June 21, 2012
The Business of Generosity
Real estate is experiencing an evolution where traditional marketing may no longer be effective. REALTOR® and first-time author Michael J. Maher sums up an emerging entrepreneurial philosophy as a move from the “ego era” to the “generosity generation.” Maher...
June 4, 2012
Get Your Brand Seen on foursquare in 2012
By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine Make a New Year’s resolution to focus on social media platforms that work for you and your business. When I say work, I mean platforms that you’re comfortable using, enjoy updating,...
January 3, 2012
Be the Grateful Dead of Real Estate
By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine The Beatles, the Rolling Stones, the Who, and, of course, the Grateful Dead. Classic bands that transcend time and genre; beloved far and wide by many. How did they do it?...
August 31, 2011
Honest Business = Successful Business
By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine “Honesty is the best policy.” — An old saying that rings truer today in real estate than ever before. REALTOR® and author Mario Jannatpour, a sales associate with RE/MAX Alliance in...
August 11, 2011