By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine
Do you want to shake things up, build a powerful brand, and attract more clients? Drop the “business-as-usual” mentality and find inspiration in Andy Stefanovich. Let’s face it, with a title like Chief Curator and Provocateur at Prophet, a branding and marketing consulting agency, Stefanovich commands creativity. His mantra is LAMSTAIH (pronounced lamb’s tie) – Look At More Stuff; Think About It Harder.
Stefanovich explains LAMSTAIH in his new book, “LOOK AT MORE: A Proven Approach to Innovation, Growth, and Change,” (Jossy-Bass/Wiley, 2011) though a framework called the 5 M’s: Mood, Mindset, Mechanisms, Measurement, and Momentum. Each section is brought to life with stories of business innovation in action.
The following is an excerpt of Chapter 3 – “Mechanisms” – where he shares a number of examples regarding his work with the chamber of commerce in Richmond, Va., to revitalize the downtown area.
There are a variety of methods for exploring opportunities, but an essential first step is to create lists of the characteristics that define the issue or objective. This isn’t a counting-things-up kind of inventory. What we’re doing here is assessing three types of characteristics to find the components with the most opportunities for delivering growth and change: Continue reading »
Here are the best selling marketing and sales books from Amazon.com:
1. The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
2. The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition by David Meerman Scott
3. Influence: The Psychology of Persuasion (Collins Business Essentials) by Robert B. Cialdini
4. Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series) by Brian Halligan, Dharmesh Shah, David Meerman Scott
5. Different: Escaping the Competitive Herd by Youngme Moon
6. Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty (J-B Lencioni Series) by Patrick Lencioni
7. Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions by Dan Ariely
8. Fascinate: Your 7 Triggers to Persuasion and Captivation by Sally Hogshead
9. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim, Renée Mauborgne
10. Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman, Rom Brafman
Here are the top selling sales and marketing books from Amazon.com:
1. The Tipping Point: How Little Things Can Make a Big Difference, by Malcolm Gladwell
2. Crush It!: Why NOW Is the Time to Cash In on Your Passion, by Gary Vaynerchuk
3. Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media), by Brian Halligan, Dharmesh Shah, David Meerman Scott
4. The Tipping Point: How Little Things Can Make a Big Difference, by Malcolm Gladwell
5. Influence: The Psychology of Persuasion (Collins Business Essentials), by Robert B. Cialdini
6. Socialnomics: How Social Media Transforms the Way We Live and Do Business, by Erik Qualman
7. The Art of the Idea: And How It Can Change Your Life, by John Hunt, Sam Nhlengethwa
8. The Never Cold Call Again Online Playbook: The Definitive Guide to Internet Marketing Success, by Frank J. Rumbauskas Jr.
9. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant, by W. Chan Kim, Renée Mauborgne
10. Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust, by Chris Brogan, Julien Smith
By Katherine Tarbox, Senior Editor, REALTOR® Magazine
For years, social scientists have been using certain demographics such as age, income, and education level to determine how people make purchasing decisions. Scott de Marchi and James Hamilton argue that six core traits determine every choice we make from how we purchase stock to how we work or date to even if we’ll lie on our tax returns. In You Are What You Choose (Portfolio, 2009), the authors explain how by understanding these traits you can better market to your clients. The read is extremely insightful in understanding how different personalities make purchasing decisions, including homes.
THE SIX CORE TRAITS
Do you want things now are you willing to wait for a larger payoff later? The authors argue that those who regularly exercise and eat healthy will also look at the resale value of a car before purchasing it because they care about the value of something in the future before making a decision. Continue reading »