marketing Archive

Top 5 Marketing Bestsellers

The most popular marketing-related books this week from Amazon.com. 1. Think and Grow Rich by Napoleon Hill, Kindle Edition (MacMay, Apr 25, 2009) Originally published by The Ralston Society, 1937. “Think and Grow Rich is a motivational book written...
July 11, 2011

Get More When You ‘Look At More’

By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine Do you want to shake things up, build a powerful brand, and attract more clients? Drop the “business-as-usual” mentality and find inspiration in Andy Stefanovich. Let’s face it, with a title...

Break Out of the System with ‘Poke the Box’

You’ve heard the expression “think outside the box.” But what about “poke the box?” “People believe they have to wait to be chosen to do something” says Seth Godin, a marketing and business writer, author, entrepreneur and blogger. “Authors...
March 16, 2011

Top 10 Books on Marketing & Sales

Here are the current best-selling marketing and sales books from Amazon.com: 1. The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell 2. Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh...
February 15, 2011

‘Must See Inside’ Is a Must in Real Estate

By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine Mario Jannatpour is not a national speaker. He’s not a sales coach, either. He’s simply a real estate practitioner who loves his job. Now Jannatpour, a sales associate with RE/MAX Alliance...
November 17, 2010

Jack Cotton Knows Luxury Real Estate

By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine Stop believing it’s impossible to break into the high-end real estate market. If you’re going to go for it, now is best time, says real estate veteran Jack Cotton, CRS, CRB...
November 2, 2010

Top 10 Marketing & Sales Books (4/27/10)

Here are the best selling marketing and sales books from Amazon.com: 1. The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell 2. The New Rules of Marketing and PR: How to Use Social Media,...
April 27, 2010

Author Chat: Video Blogging Pioneer Steve Garfield Talks About His New Book ‘Get Seen’

By Erica Christoffer, Contributing Editor, REALTOR® Magazine If you haven’t heard of Steve Garfield or seen his name floating around the social media world, it’s time to step into the light — the video spotlight, that is. One only...
March 15, 2010

Top 10 Sales & Marketing Books (11/19/09)

Here are the top selling sales and marketing books from Amazon.com: 1. The Tipping Point: How Little Things Can Make a Big Difference, by Malcolm Gladwell 2. Crush It!: Why NOW Is the Time to Cash In on Your...
November 19, 2009

You Are What You Choose

By Katherine Tarbox, Senior Editor, REALTOR® Magazine QUICK SKIM For years, social scientists have been using certain demographics such as age, income, and education level to determine how people make purchasing decisions. Scott de Marchi and James Hamilton argue...
October 26, 2009