marketing Archive

Top 5 Marketing Bestsellers

The most popular marketing-related books this week from Amazon.com. 1. Think and Grow Rich by Napoleon Hill, Kindle Edition (MacMay, Apr 25, 2009) Originally published by The Ralston Society, 1937. “Think and Grow Rich is a motivational book written...
July 11, 2011

Get More When You ‘Look At More’

By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine Do you want to shake things up, build a powerful brand, and attract more clients? Drop the “business-as-usual” mentality and find inspiration in Andy Stefanovich. Let’s face it, with a title...

Break Out of the System with ‘Poke the Box’

You’ve heard the expression “think outside the box.” But what about “poke the box?” “People believe they have to wait to be chosen to do something” says Seth Godin, a marketing and business writer, author, entrepreneur and blogger. “Authors...
March 16, 2011

Top 10 Books on Marketing & Sales

Here are the current best-selling marketing and sales books from Amazon.com: 1. The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell 2. Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh...

‘Must See Inside’ Is a Must in Real Estate

By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine Mario Jannatpour is not a national speaker. He’s not a sales coach, either. He’s simply a real estate practitioner who loves his job. Now Jannatpour, a sales associate with RE/MAX Alliance...
November 17, 2010

Jack Cotton Knows Luxury Real Estate

By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine Stop believing it’s impossible to break into the high-end real estate market. If you’re going to go for it, now is best time, says real estate veteran Jack Cotton, CRS, CRB...
November 2, 2010

Top 10 Marketing & Sales Books (4/27/10)

Here are the best selling marketing and sales books from Amazon.com: 1. The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell 2. The New Rules of Marketing and PR: How to Use Social Media,...
April 27, 2010

Author Chat: Video Blogging Pioneer Steve Garfield Talks About His New Book ‘Get Seen’

By Erica Christoffer, Contributing Editor, REALTOR® Magazine If you haven’t heard of Steve Garfield or seen his name floating around the social media world, it’s time to step into the light — the video spotlight, that is. One only...
March 15, 2010

Top 10 Sales & Marketing Books (11/19/09)

Here are the top selling sales and marketing books from Amazon.com: 1. The Tipping Point: How Little Things Can Make a Big Difference, by Malcolm Gladwell 2. Crush It!: Why NOW Is the Time to Cash In on Your...
November 19, 2009

You Are What You Choose

By Katherine Tarbox, Senior Editor, REALTOR® Magazine QUICK SKIM For years, social scientists have been using certain demographics such as age, income, and education level to determine how people make purchasing decisions. Scott de Marchi and James Hamilton argue...
October 26, 2009

Author Chat: Erik Qualman Explains How Social Networking is Changing the World

By Erica Christoffer, Contributing Editor, REALTOR® Magazine By next year, Generation Y will outnumber Baby Bombers. And 96 percent of Gen Y has joined a social network. If Facebook were a country, it would be the fourth largest in...
October 16, 2009

Profit by Publicity: 5 Ways to Get More Publicity

By Melissa Dittmann Tracey QUICK SKIM These days, you may be more inclined to run from the media than aim to be on their speed dial. But by having your face on the nightly news or your name in...
July 23, 2008

Author Chat: Marketing Master Seth Godin

By Melissa Dittmann Tracey Bestselling author and marketing guru Seth Godin stops by the Weekly Book Scan to answer questions about improving your marketing. When business slows, there may not be as much money to sink into your marketing....
July 3, 2008

Author Chat: Gary Keller

By Melissa Dittmann Tracey Gary Keller, best-selling author and founder of Keller Williams Realty International, responds to your questions about the real estate market and his new book, Your First Home (McGraw-Hill, 2008), which he cowrote with Dave Jenks...
April 14, 2008

Author Chat: Curt Fletcher

By Melissa Dittmann Tracey Curt Fletcher, author of How to Sell More Homes and Increase Your Income (AuthorHouse, 2007), responds to your questions about generating more business. What should you do if you’ve been working with clients for a...