marketing Archive

Top 10 Books on Marketing & Sales

Here are the current best-selling marketing and sales books from Amazon.com: 1. The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell 2. Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh...
February 15, 2011

‘Must See Inside’ Is a Must in Real Estate

By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine Mario Jannatpour is not a national speaker. He’s not a sales coach, either. He’s simply a real estate practitioner who loves his job. Now Jannatpour, a sales associate with RE/MAX Alliance...
November 17, 2010

Jack Cotton Knows Luxury Real Estate

By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine Stop believing it’s impossible to break into the high-end real estate market. If you’re going to go for it, now is best time, says real estate veteran Jack Cotton, CRS, CRB...
November 2, 2010

Top 10 Marketing & Sales Books (4/27/10)

Here are the best selling marketing and sales books from Amazon.com: 1. The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell 2. The New Rules of Marketing and PR: How to Use Social Media,...
April 27, 2010

Author Chat: Video Blogging Pioneer Steve Garfield Talks About His New Book ‘Get Seen’

By Erica Christoffer, Contributing Editor, REALTOR® Magazine If you haven’t heard of Steve Garfield or seen his name floating around the social media world, it’s time to step into the light — the video spotlight, that is. One only...
March 15, 2010

Top 10 Sales & Marketing Books (11/19/09)

Here are the top selling sales and marketing books from Amazon.com: 1. The Tipping Point: How Little Things Can Make a Big Difference, by Malcolm Gladwell 2. Crush It!: Why NOW Is the Time to Cash In on Your...
November 19, 2009

You Are What You Choose

By Katherine Tarbox, Senior Editor, REALTOR® Magazine QUICK SKIM For years, social scientists have been using certain demographics such as age, income, and education level to determine how people make purchasing decisions. Scott de Marchi and James Hamilton argue...
October 26, 2009

Author Chat: Erik Qualman Explains How Social Networking is Changing the World

By Erica Christoffer, Contributing Editor, REALTOR® Magazine By next year, Generation Y will outnumber Baby Bombers. And 96 percent of Gen Y has joined a social network. If Facebook were a country, it would be the fourth largest in...
October 16, 2009

Profit by Publicity: 5 Ways to Get More Publicity

By Melissa Dittmann Tracey QUICK SKIM These days, you may be more inclined to run from the media than aim to be on their speed dial. But by having your face on the nightly news or your name in...

Author Chat: Marketing Master Seth Godin

By Melissa Dittmann Tracey Bestselling author and marketing guru Seth Godin stops by the Weekly Book Scan to answer questions about improving your marketing. When business slows, there may not be as much money to sink into your marketing....

Author Chat: Gary Keller

By Melissa Dittmann Tracey Gary Keller, best-selling author and founder of Keller Williams Realty International, responds to your questions about the real estate market and his new book, Your First Home (McGraw-Hill, 2008), which he cowrote with Dave Jenks...
April 14, 2008

Author Chat: Curt Fletcher

By Melissa Dittmann Tracey Curt Fletcher, author of How to Sell More Homes and Increase Your Income (AuthorHouse, 2007), responds to your questions about generating more business. What should you do if you’ve been working with clients for a...

Author Chat: Steve Van Yoder

By Melissa Dittmann Tracey Public relations and marketing expert Steven Van Yoder responds to your previously submitted questions about his book Get Slightly Famous (Bay Tree Publishing, 2007). When you live in a big city where networks are often...
September 4, 2007

Get Slightly Famous: 5 Ways to Increase Your Fame

By Melissa Dittmann Tracey QUICK SKIM Being a celebrity — if even in your local market — gives you a major edge over your competitors, says PR guru Steven Van Yoder in his new edition of Get Slightly Famous...
August 24, 2007

Book Excerpt: Power Real Estate Letters

QUICK SKIM You may be throwing hundreds — or even thousands — of dollars away on direct mail pieces that go straight to your prospects’ junk pile. To make sure your letters are getting read, keep them simple and...
June 22, 2007