media Archive

Author Chat: Steve Van Yoder

By Melissa Dittmann Tracey Public relations and marketing expert Steven Van Yoder responds to your previously submitted questions about his book Get Slightly Famous (Bay Tree Publishing, 2007). When you live in a big city where networks are often...
September 4, 2007

Get Slightly Famous: 5 Ways to Increase Your Fame

By Melissa Dittmann Tracey QUICK SKIM Being a celebrity — if even in your local market — gives you a major edge over your competitors, says PR guru Steven Van Yoder in his new edition of Get Slightly Famous...
August 24, 2007

All Real Estate Is Local: 5 Indicators of a Healthy Local Market

QUICK SKIM Scrutinize national housing trends all you want, but influences in your local market are really what determine whether home values rise or fall, NAR Chief Economist David Lereah says in his latest book All Real Estate is...