Most of you Book Scan readers aren’t just scanning books. You’re consuming written material on all kinds of devices, and you need a way to organize the steady stream of content. Unfortunately for the Google fans out there, there’s one fewer tool in that multicolored universe of G-services: Google Reader is sunsetting at the end of this month.
It’s no fun to learn that a product you use is being discontinued, but the announcement earlier this spring that Google would be shuttering its news aggregation and RSS service prompted tech bloggers and readers at Lifehacker to chime in with worthy, free alternatives. Now that the deadline of July 1 is approaching, I took a look back at Lifehacker’s top picks.
The bottom line is that you don’t have to sever your connection to your handy news feeds (especially the REALTOR® Magazine feeds: Daily Real Estate News, The Weekly Book Scan, YPN Lounge, Speaking of Real Estate, and Styled, Staged & Sold). Also, if you use RSS feeds to keep in touch with your blog readers, you may want to alert your sphere of influence to this change, as well as their replacement options. It would be a pity to lose readership just because they didn’t think to move over to a new system.
Each of these alternatives have strengths and weaknesses, and are somewhat tailored to different types of users. Find your new favorite:
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Content is king, as the cliche goes. But writing blog entries can seem so unrewarding when you factor in the time and talent it takes to compose them. Sure, they may bring readers your way, but is it worth it?
One way companies skirt this value proposition is to make their blogs work double duty by publishing the best pieces in physical and/or digital formats. This way, they bring in people who prefer paper or tablets to desktop reading (who might even be convinced to pay for the privilege of alternative access to content).
This tactic was recently undertaken by real estate marketing and design firm 1000watt. They grabbed 40 of their blog posts and republished them in Turn On: Selected Writings About Real Estate 2007-2011. While you can buy the “booklet,” as Inman calls it, direct from the printer or via Kindle and iBooks, 1000watt also put out a free PDF version on their website. Presumably they asked themselves how many people would pay to read content that is already freely available online.
But just because it’s free doesn’t mean there isn’t a transaction involved. In exchange for giving away their content in this new format, the firm gets new eyes and new mailing list members. And, on a personal level, I received four lessons in how not to repurpose blog content in PDF form in return for reading this online version.