niche Archive

Re-engineering the Real Estate Sales Process

It’s time to stop doing what isn’t working. Author Trish Bertuzzi lays the smack down on why sales organizations need to re-examine their strategy and operations. ...
July 18, 2016

The Mythical 5-Day Work Week

Would you take a week off for marketing, if it meant your pipeline would be full the rest of the year? This new book runs you through one major task each day that, if completed correctly, is supposed to...

Smart Luck

No one likes to think their successes are the result of pure chance. Most cite their hard work and diligence first, giving the roll of the dice last billing in the achievement department. Why give all that credit to...
May 22, 2012

Honest Business = Successful Business

By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine “Honesty is the best policy.” — An old saying that rings truer today in real estate than ever before. REALTOR® and author Mario Jannatpour, a sales associate with RE/MAX Alliance in...
August 11, 2011

‘Must See Inside’ Is a Must in Real Estate

By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine Mario Jannatpour is not a national speaker. He’s not a sales coach, either. He’s simply a real estate practitioner who loves his job. Now Jannatpour, a sales associate with RE/MAX Alliance...
November 17, 2010

Author Nancy Anderson: How to Find Your Right Niche in Work

The following is an article contributed to The Weekly Book Scan by career coach Nancy Anderson. Anderson is the author of the new book Work With Passion in Midlife and Beyond (New World Library, 2010). Buy the Book >...

Niche Marketing Helps You Think Big

By Christopher M. Leporini, REALTOR® Magazine Reaching Out: The Financial Power of Niche Marketing By Doris Barrell and Mark Nash (Dearborn Real Estate Education) 148 pp., $25.95 Buy this book from Amazon.com Amidst growing competition and consolidation in the...
November 1, 2003