online Archive

The Danger of Always Being On

OK, I’m going to be honest: I don’t read Huffington Post. There. I said it. It just felt like, because this blog is about what we’re reading, if would be weird if I didn’t say that. Anyway, I have...
January 31, 2014

Say ‘Hello’ to my Nerdy Friend

Walking up to the ballroom that promised a fast-paced, leadership-oriented session exploring “Online Tools and Apps to Increase Productivity and Awesomeness” at the Midyear Legislative Meetings & Trade Expo in Washington, D.C. earlier this month, I was a bit...
May 28, 2013

Honest Business = Successful Business

By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine “Honesty is the best policy.” — An old saying that rings truer today in real estate than ever before. REALTOR® and author Mario Jannatpour, a sales associate with RE/MAX Alliance in...
August 11, 2011

Top 5 Marketing Bestsellers

The most popular marketing-related books this week from Amazon.com. 1. Think and Grow Rich by Napoleon Hill, Kindle Edition (MacMay, Apr 25, 2009) Originally published by The Ralston Society, 1937. “Think and Grow Rich is a motivational book written...
July 11, 2011

Excerpt From Social Media 101: Tactics and Tips to Develop Your Business Online

The following excerpt is from the book “Social Media 101 : Tactics and Tips to Develop Your Business Online” (Wiley 2010) by Chris Brogan. The book gives insight on effective use of social media platforms such as Facebook, Twitter,...
March 8, 2010

Secrets of E-Success

By Christopher M. Leporini, REALTOR® Magazine Terri Murphy’s E-Listing and E-Selling Secrets for the Technologically Clueless, 2nd Ed. By Terri Murphy (Real Estate Education Company) 235 pp., $25.45 Buy this book from Amazon.com. Terri Murphy’s E-Listing and E-Selling Secrets...
December 1, 2003

The Internet Is Not a Tulip

By Christopher M. Leporini, REALTOR® Magazine Following the dot.com bust, some pundits derided the hype surrounding the new economy as another Tulipmania, where greed and folly made tulip bulbs more valuable than gold before the market’s collapse. But unlike...
September 1, 2002