This week, I read through a cool little e-pamphlet called The New Age of Real Estate Communication: A Real Estate Professional’s Guide to Communicating with Social Media. Written by Lindsay Listanski, manager of social media for Coldwell Banker Real Estate LLC, the piece is actually categorized as a “white paper.” I personally found it to be far too engaging for that yawn-inducing word, but no matter. This compendium is fun to read and full of interesting facts and helpful hints to incorporate in your online media strategy. Best of all: It’s free! Download it or read it online here.
Listanski does a great job busting some common social media misconceptions. I picked out my favorites from her piece to share here, so that you can use her advice to turn an online networking wrong into a right.
People don’t want to talk business in the social media environment.
Wrong! Listanski cites a recent study that found “80 percent of social media users prefer to connect with brands through Facebook” (emphasis mine).
You need as many friends and followers as possible.
Similar to advice that we’ve given over at the magazine: “Remember, quality over quantity. People often have the misconception they need 1,000 friends or their efforts are wasted. The key is ensuring that your audience, regardless of the number, is highly engaged.”
Social media is just for young people.
Surprisingly enough, Listanski notes it’s almost the opposite. “Although it is natural for younger digital natives to embrace social media, they are not really the group that needs it because they are connected at all times. It is for people who have been out of college for years, who are working and do not have time to connect all day in person or on the phone who can receive the biggest benefit social media offers.” Continue reading »
Walking up to the ballroom that promised a fast-paced, leadership-oriented session exploring “Online Tools and Apps to Increase Productivity and Awesomeness” at the Midyear Legislative Meetings & Trade Expo in Washington, D.C. earlier this month, I was a bit skeptical. As a somewhat savvy user of technology, it seems like every time I sign myself up for a session promising information about the latest tech tools, I end up sitting down to a lecture on Dropbox and Twitter.
But I just hadn’t met my new “nerdy best friend” yet. Beth Ziesenis, who markets herself with the self-deprecating four-letter n-word, was presenting the tech tool forum I was about to enjoy. She wrote the book, Upgrade to Free: The Best Free & Low-Cost Online Tools and Apps (TSTC Publishing, 2011), and plans to follow it up with another book soon.
Turns out my early skepticism was unwarranted. I only had significant experience with one of the items Ziesenis described in her presentation, and there were a few I had never heard of at all. I even decided to act on a few of her recommendations. Here are some of my favorite takeaways from Ziesenis’ lively talk.
Generate some buzz
Ever see someone post a funny image with their name or catchphrase in it and wonder how they did it? Well, unless they’re a graphic designer, they probably used a generator. Basically, these generators take your custom text or image and plug it into a meme, art scheme, or element of popular culture. For example, it took me mere seconds to create and download the Weekly Book Scan bling image embedded on the right hand side of this blog entry. There are so many free options in this genre that Ziesenis couldn’t choose a favorite. But she keeps a running tally of the good ones on a Pinterest board (meta, huh?). Continue reading »