real estate book reviews Archive

Judging a Book by its Reviews

Say what you will about online shopping behemoth Amazon.com. In my humble opinion, the best thing about the whole site is the reviews. Sometimes they actually help me decide whether or not to purchase a product that I can’t...
August 20, 2013

Twitter Power: 5 Ways to Use Twitter for Business

By Melissa Dittmann Tracey QUICK SKIM The micro blogging site Twitter has generated plenty of buzz lately and all from the simple question: “What are you doing now?” Those who use the site have 140 characters or less to...
March 24, 2009

Now What Do I Say? How to Handle Customer Objections

By Erica Christoffer QUICK SKIM Handling objections is all part of the job. Authors Donna Fleetwood, Christy Crouch and Scott Friedman wrote Now What Do I Say? Never Be At a Loss for Words Again (BookSurge Publishing, 2008) to...

Telephone Sales for Dummies: Improve Your Telephone Presence

By Erica Christoffer QUICK SKIM The telephone continues to be an integral part of a sales professional’s business. It is often the first point of contact with clients—so you need to know how to make a good impression. Can...

Sell With Soul: Generate More Business Leads

By Erica Christoffer QUICK SKIM If cold calling, door knocking, and spending oodles of money on marketing don’t sound like your cup of tea, don’t sweat it, you can still flourish in the real estate business. Author Jennifer Allan...
December 18, 2008

The Option of Urbanism: How Cities Can Become More Walkable

By Melissa Dittmann Tracey QUICK SKIM It’s time for cities to get walking, not sprawling, writes Christopher B. Leinberger in his new book The Option of Urbanism: Investing in a New American Dream (Island Press, 2008). Not only are...
October 6, 2008

Confessions of a Subprime Lender: 5 Reasons the Subprime Market Crumbled

By Melissa Dittmann Tracey QUICK SKIM Slowing home sales, a tightening credit market, record-high foreclosures — how did we get to this point? Richard Bitner’s book Confessions of a Subprime Lender (Wiley, 2008) gives a close-up look at how...
August 21, 2008

Profit by Publicity: 5 Ways to Get More Publicity

By Melissa Dittmann Tracey QUICK SKIM These days, you may be more inclined to run from the media than aim to be on their speed dial. But by having your face on the nightly news or your name in...
July 23, 2008

Purple Cow: Transform Your Business by Being Remarkable

By Melissa Dittmann Tracey The following book is part of our “Readers Choice”, selected by Weekly Book Scan visitors to be featured. QUICK SKIM Using a traditional (a.k.a. boring) marketing strategy is one of the riskiest things you can...