real estate Archive

How Not to Repurpose Your Blog: 4 e-Publishing Lessons

Content is king, as the cliche goes. But writing blog entries can seem so unrewarding when you factor in the time and talent it takes to compose them. Sure, they may bring readers your way, but is it worth...
December 5, 2012

The Business of Generosity

Real estate is experiencing an evolution where traditional marketing may no longer be effective. REALTOR® and first-time author Michael J. Maher sums up an emerging entrepreneurial philosophy as a move from the “ego era” to the “generosity generation.” Maher...

When Virtual Becomes Reality

By Mariwyn Evans, Commercial Editor, REALTOR® Magazine By the end of the 21st century, the real estate where we work, shop, and play will look more like the Starship Enterprise’s holodeck than bricks and drywall we know today, says...
April 20, 2012

Predicting the Future of Real Estate

By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine A few months ago, Dan Burrus was sitting in a café in Istanbul making a call to his wife in Barcelona using Apple’s iPhone-to-iPhone FaceTime video chat. He was able to...
March 7, 2012

From Million-Dollar Listings to Solving Murder Mysteries

By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine Vicki Doudera started gathering fodder for her mystery novels from day-one of her first real estate class back in 2003. Real estate intrigued and inspired her. She remembers sitting in the...
February 2, 2012

Call for Entries: Bruss Real Estate Book Awards Competition

Deadline to Enter:  March 15, 2012 Did you publish a real estate-related book in 2011? This competition is for you! The National Association of Real Estate Editors (NAREE) is now accepting entries for the fifth annual Robert Bruss Real Estate...
January 19, 2012

We Asked, You Answered: Book Recommendations

Last month we asked readers to share their favorite real estate book. The responses were overwhelmingly in favor of three books in particular:  Rich Buyer, Rich Seller!, (7L) The Seven Levels of Communication, and Underwater Home. Although we couldn’t...
December 28, 2011

Breaking Bad Habits: Small Life Changes Equal Big Results

By Agnes Masnik, Freelance Writer for REALTOR® Magazine For real estate professionals, the bottom line is business. While some people become complacent in their job, others seek opportunities to create more business prospects. To avoid complacency, think of one...
December 8, 2011

What’s Your Favorite Real Estate Book?

Tell us your favorite real estate book of all-time. Send an e-mail to Erica Christoffer, echristoffer@realtors.org, that includes the following: Title of the real estate book Author’s name Your name Your contact information Why it’s your favorite book Send...
By
November 28, 2011

Shifting Toward Commercial Success with Buddy Norman

By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine The Weekly Book Scan sat down with Keller Williams Commercial President Buddy Norman to learn about his new book Shift Commercial: How Top Commercial Brokers Tackle Tough Times during the 2011...
By
November 21, 2011

Spreading the [Written] Word

By Erica Christoffer, Multimedia Web Producer, REALTOR® Magazine Author and real estate pro Richard Steinhoff held a book signing during the REALTORS® Conference & Expo Sunday in Anaheim, Calif. He and his wife Elaine sold copies of his recently...
By
November 17, 2011

A Conversation with Harvey Mackay

From bouncing back from rejection to finding inspiration, Harvey Mackay, author of The Mackay MBA of Selling in the Real World, talks about becoming the best salesperson you can be. Learn how to hone your strengths and amp up...
By
November 1, 2011

Author/Agent Jack Cotton Achieves No. 1 on Amazon.com Bestseller List

Breaking News: Jack Cotton, real estate agent and author who was featured on the Book Scan last year, made it to the top of Amazon.com’s bestsellers list this month.  On Oct. 6, his book Selling Luxury Homes hit number...
By
October 26, 2011

Actor, Author Wayne Rogers Says, ‘Do Your Homework!’

By Meg White, REALTOR® Magazine It’s hard to imagine someone with business interests ranging from Hollywood to wine-making to wedding dress sales being worried about becoming the proverbial cog in the machine, but Wayne Rogers avoids this fate at...
October 5, 2011

One House, Two Homes

By Agnes Masnik, Freelance Writer for REALTOR® Magazine More than 10,000 Baby Boomers a day are turning 65 starting this year, according to the Pew Research Center. And home owners are responding to changes in the economy by exploring...
September 26, 2011