Relationship Management Archive

Sales Doesn’t Equal Service

It might be that you’re naturally better at selling than you are creating satisfied clients. That’s why you might benefit from this simple framework for building lasting relationships in your business. ...
February 8, 2017

The Gentle Art of Asking

Every day we ask for help. It could be as simple as asking for a referral or it could be as complicated as asking a broker to join your franchise.  Either way the ask not only depends on what you...
June 4, 2015

Bring Them in With Style

In our upcoming March/April issue, we have a feature about a consumer panel we brought in to give feedback on real estate professionals’ bios. One of the biggest complaints? Sloppy grammar and spelling mistakes. As a writer, I don’t...

What Do Millennial Renters Want?

As a card-carrying member of the Millennial Generation (those of us born sometime after the early 1980s), I can attest that my peers and I are something of a different animal when it comes to real estate. We prefer...
July 31, 2014

Watch Your Words

I’m just going to admit it: I’m swamped, along with the rest of the staff here at REALTOR® Magazine. The result is a growing stack of half-read books on my desk that I just haven’t had the chance to...
February 25, 2013