remarkable Archive

Author Chat: Marketing Master Seth Godin

By Melissa Dittmann Tracey Bestselling author and marketing guru Seth Godin stops by the Weekly Book Scan to answer questions about improving your marketing. When business slows, there may not be as much money to sink into your marketing....
July 3, 2008

Purple Cow: Transform Your Business by Being Remarkable

By Melissa Dittmann Tracey The following book is part of our “Readers Choice”, selected by Weekly Book Scan visitors to be featured. QUICK SKIM Using a traditional (a.k.a. boring) marketing strategy is one of the riskiest things you can...