Becki Saltzman has arranged a threesome. It involves you, your clients, and her wacky self, and it takes place in her new book, Arousing the Buy Curious: Real Estate Pillow Talk for Patrons and Professionals (Oomau Media, 2013).
While the book is peppered with what some may term naughty language and innuendo, perhaps the more shocking element is that she wrote a book that is aimed at practitioners as well as buyers and sellers. What? Didn’t someone tell her not to give up the secret codes?!
But after reading this compendium cover to cover, I can assure you that you can relax. In fact—once you read the client-focused chapter and the client tips scattered throughout the book—you’ll probably want to buy this for all your (not-so-uptight) buyers and sellers. Not only does Saltzman guide clients on how to pick good agents, but she teaches them a whole lot about how to be good customers as well.
OK, back to the naughty bits. This book is not for those easily offended by language. Still when Saltzman writes, “You might be appalled by some of what you read in this book, but I promise that the ideas my potty mouth spouts are valid,” she lives up to the promise. Indeed, her advice is novel as it is solid, and it spans everything from getting started in real estate, to transaction management (from both sides), to handling crazy market fluctuations with grace.
Arousing the Buy Curious, coming to bookshelves in September, is definitely useful. But it’s also hilarious. There are quite a few laugh-out-loud commentaries that I can’t print here. But here are a few that can sneak by: Continue reading »
Breaking News: Jack Cotton, real estate agent and author who was featured on the Book Scan last year, made it to the top of Amazon.com’s bestsellers list this month. On Oct. 6, his book Selling Luxury Homes hit number one in the real estate book category. His other two books, 12 Secrets Luxury Home Sellers Know That You Can Use Today and 12 Secrets Luxury Home Buyers Know That You Can Use Today, climbed to numbers two and three, respectively, in the category of bestsellers in the buying and selling homes book category.
“It was phenomenal to have three books hit the best seller list on the same day,” said Cotton. “In this challenging real estate market, the books are a resource not just for agents, but for buyers and sellers who need a competitive edge.”
Since the release of the three books, Cotton continues to work as an agent at Sotheby’s International Realty in Osterville, as well as speaking and signing books at events throughout the country. For the past two years, he has been a featured speaker at the National Association of REALTORS® Conference and Expo. For more information on the books, visit www.jackcotton.com, follow him on Facebook or Twitter @jackcotton, or email email@example.com.
Starr C. Osborne, owner and founder of Tailored Transitions, a Philadelphia-based home staging, moving-management, and design company, has put together these 10 tips to help sellers prepare their home for the market. Her new book, Home Staging That Works: Sell Your Home in Less Time for More Money (AMACOM, 2010) offers step-by-step and room-by-room instruction for professional-quality makeovers that will wow potential buyers.
1. In this market, it is wise to get a pre-inspection. Based on the results of your pre-inspection, schedule appointments with reputable vendors to get professional estimates on what repairing any major problems would cost. You, and your buyer, don’t want any surprises.
2. Identify the demographic of your most likely buyer. Keep them firmly in mind as you prepare to put your home up for sale. Is it for young couples starting a family? Is it for baby boomers downgrading after their kids have moved out?
3. Buy new house or apartment numbers to replace your existing ones if they’re dated or damaged. This is the first thing that buyers look for (to make sure they’re at the right place), so of course it’s the first thing they notice. You don’t want to start off with a bad impression. Continue reading »