social networking Archive

Keep It Simple, Salespeople.

Sales is easy.  People make sales hard.  Mike Weinberg, author of the best-selling book New Sales Simplified: The Essential Handbook for Prospecting and New Business Development (AMACOM Books, 2013), deconstructs the sales process from strategy to execution so that...
April 15, 2014

Don’t Let Expired Social Media Advice Spoil Your Marketing

You know how a couple of tablespoons of spoiled milk can turn your whole fridge into a sour cavern? Well, the same thing can happen with your social media plan. If you don’t stay up to date, one annoying...
March 4, 2014

Social Media Advice That Will Never Go Out of Style

I was reading The Art of Social Selling: Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks (Amacom, 2014) by Shannon Belew last week and I was struck by a familiar feeling. It wasn’t déjà vu...
December 30, 2013

Have You Been Useful Today?

I’ve been working on my review of Jay Baer’s Youtility: Why Smart Marketing is About Help, Not Hype (Portfolio/Penguin, 2013) for several weeks. It’s not that it’s overly long or difficult; really, my problem has been the opposite. It’s...
August 6, 2013

Busting Your Social Media Misconceptions

This week, I read through a cool little e-pamphlet called The New Age of Real Estate Communication: A Real Estate Professional’s Guide to Communicating with Social Media. Written by Lindsay Listanski, manager of social media for Coldwell Banker Real...
July 29, 2013

Managing Your Wheelhouse

Well, let’s face it: You think of yourself as a real estate professional, but if you measure your time by the activities you perform, interacting with customers and clients might only be second on your list. The cold, hard...
February 20, 2013

9 Ways You’re Misusing Social Media & Other UnAwesome Things

Scott Stratten, author of UnMarketing: Stop Marketing. Start Engaging, has two new books out. It’s kind of a buy-one-get-one deal; see, one book is just flipped upside-down and glued onto the back of the other one. OK, maybe a...
October 16, 2012

Cramming for the Conference

There’s a lot of information packed into the REALTORS® Conference & Expo preview in the September/October issue of REALTOR® Magazine. The whole issue is organized around education, and while most real estate professionals can’t help but learn something new...
September 12, 2012

Excerpt from Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

The following is an excerpt from Chapter 1 of the book “Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust” (Wiley, 2009) by Chris Brogan and Julien Smith. Looking for insight on how to build...
December 21, 2009

Author Chat: Erik Qualman Explains How Social Networking is Changing the World

By Erica Christoffer, Contributing Editor, REALTOR® Magazine By next year, Generation Y will outnumber Baby Bombers. And 96 percent of Gen Y has joined a social network. If Facebook were a country, it would be the fourth largest in...
October 16, 2009