storytelling Archive

Turning Your Business Into a Movement

Last week, I interviewed Bruce Poon Tip, founder of travel company G Adventures and author of the new book Looptail: How One Company Changed the World By Reinventing Business (Business Plus, 2013). Tip’s book is a deeply personal story...
October 16, 2013

Telling Your Business Story

I read a lot of press releases. Whether it’s from a brokerage boasting about a great second quarter, a tech company angling to get their new doodad into our Cool Tools section, or an author pitching their latest book,...
July 9, 2013