The Cult of the Customer Archive

Author Chat: Shep Hyken Talks Client Loyalty

By Erica Christoffer, Contributing Editor, REALTOR® Magazine So much of the real estate business is about building relationships. But how do you achieve the kind of relationship with your clients where they would never think of choosing anyone else?...
August 13, 2009

The Cult of the Customer: Turn Satisfied Clients into Evangelists

By Erica Christoffer, Contributing Editor, REALTOR® Magazine QUICK SKIM How do you create a consistently amazing customer service experience when your clients are used to ho-hum? Author Shep Hyken charts a path to take your business from just OK...
August 4, 2009