I was recently introduced to the music of an Australian rock band called The Beards. There’s a lot to like about them: Their tunes are catchy, they are talented musicians, and their lyrics are terribly witty. But what sets them apart from your average talented, hook-heavy folk-rock is their single-minded focus on subject matter. This band writes and performs songs exclusively about beards and the people who grow them.
Yep, you heard me right. Their third album (Having a Beard is the New Not Having a Beard) features such proto-hits as I Think Beards are Great, The Beard Accessory Store, and There’s Just Nothing Better Than a Beard. I think they’re pretty clear about where they stand on the subject.
The Beards have committed to doing one thing, and doing it extremely well. I think Gary Keller would approve. See, that single-mindedness is the focus of Keller’s new book, The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results.
The best-selling author and Keller Williams International Realty co-founder teamed up with the VP of his company’s publishing arm to write The One Thing, which will be available starting April 1, 2013. Functionally, their suggestion is a good one to follow. It’s important to have a focus in your company, just as it’s important to know what the core of your value proposition is. Even if the whole purpose of your company is creating and selling songs about beards, you’d better be off on a world tour trumpeting your beard songs to the heavens if you want to achieve the kind of extraordinary success that Keller talks about (and, frankly, has experienced himself). Continue reading »