website Archive

A Mindset for Your Online Marketing Plan

Many real estate pros look at building a marketing plan as a simple task to be checked off a list each year. But what if reaching customers were more about attitude and philosophy than goals, metrics, and budgeting? If...
April 7, 2017

Book Clubs for the Obsessive-Compulsive Learner

Where do you go for ideas on your next book to read? Do you post a blurb out on social media asking for the best title? Or do you join a book club in order to be part of...

The Evolution of Attention

As soon as I started tracking analytics, I found myself watching the way that I browse websites and read marketing e-mails. I couldn’t help it! I began taking mental note of practices that made me want to click away...

Learning From the Funny Pages

Are you a self-taught webmaster, struggling with jargon-filled, build-your-own-website resources? Or maybe you just want to be a little more hands-on with your existing site. Believe it or not, a comic book might be just what you need. ...
October 10, 2014

Top 5 Marketing Bestsellers

The most popular marketing-related books this week from Amazon.com. 1. Think and Grow Rich by Napoleon Hill, Kindle Edition (MacMay, Apr 25, 2009) Originally published by The Ralston Society, 1937. “Think and Grow Rich is a motivational book written...
July 11, 2011

Workshop Your Web Site

By Christopher M. Leporini, REALTOR® Magazine Five years ago, simply having a real estate Web site meant you were leading the pack. However, today’s increasingly sophisticated customer requires more from you than just showing up. The 2000 NATIONAL ASSOCIATION...
April 1, 2002