writing Archive

A Mindset for Your Online Marketing Plan

Many real estate pros look at building a marketing plan as a simple task to be checked off a list each year. But what if reaching customers were more about attitude and philosophy than goals, metrics, and budgeting? If...
April 7, 2017

Writing Tips for the Digital Native

Let’s face it. No matter who your customer is or what type of transaction you represent, each one of us can improve our digital communications. Whether you are exchanging e-mail, posting to social media, or texting, how you structure...
August 13, 2015

Zen and the Art of Real Estate

One broker looks beyond the traditional sales contest to come up with a creative way for agents to let off steam and cultivate new skills....
August 7, 2015

Bring Them in With Style

In our upcoming March/April issue, we have a feature about a consumer panel we brought in to give feedback on real estate professionals’ bios. One of the biggest complaints? Sloppy grammar and spelling mistakes. As a writer, I don’t...