Want to Predict the Future?

This reading list will help you understand which trends are here to stay, and how to craft elegant solutions to big-picture challenges. ...
July 7, 2015

Bringing Humanity Back to Business

There’s an app or a website for just about any service nowadays, which seems to make person-to-person contact obsolete. Why would I call a car service when I can just get an Uber driver to come pick me up...
June 29, 2015

An 800th Birthday for Property Rights

On Monday, June 15, historians across the world will celebrate eight centuries of a dusty old document. So, what does that mean to you, a modern real estate professional? Everything. The Magna Carta was the first agreement in the...
June 12, 2015

The Gentle Art of Asking

Every day we ask for help. It could be as simple as asking for a referral or it could be as complicated as asking a broker to join your franchise.  Either way the ask not only depends on what you...
June 4, 2015

A Source for Summer Reading Lists

With Memorial Day weekend coming up, our minds turn to the unofficial kick-off of summer. While the market heats up in many locations across the country, real estate pros may be too busy to consider what reading material to...
May 19, 2015

Midyear Reading List

On your way to the REALTORS® Legislative Meetings & Trade Expo this May? I’m always curious to hear what you guys are packing in your carry-ons as reading material. If you still need to grab something, allow me to...
April 29, 2015

The Search for the Perfect Kitchen

I’ve seen a lot of ugly kitchens the past few weeks. My husband and I recently started searching for a new home, and let me tell you, folks: It ain’t pretty. Now, let me preface this with a few...
April 20, 2015

The Fictional Value of Street Names

Back in January, I found nearly endless fun playing around with an online “tool” created by The New York Times to analyze what effect a street name might have on the value of a single-family home. Basically, you key...
April 7, 2015

A Spoonful of Sugar

When I first heard about Chip Bell’s new book, Sprinkles: Creating Awesome Experiences Through Innovative Service (Greenleaf Book Group Press, 2015), I was expecting the usual 200-300 page business paperback. So when a colorful, square-shaped hardback clocking in at...
April 1, 2015

Book Clubs for the Obsessive-Compulsive Learner

Where do you go for ideas on your next book to read? Do you post a blurb out on social media asking for the best title? Or do you join a book club in order to be part of...
March 23, 2015

The Evolution of Attention

As soon as I started tracking analytics, I found myself watching the way that I browse websites and read marketing e-mails. I couldn’t help it! I began taking mental note of practices that made me want to click away...
March 16, 2015

Bring Them in With Style

In our upcoming March/April issue, we have a feature about a consumer panel we brought in to give feedback on real estate professionals’ bios. One of the biggest complaints? Sloppy grammar and spelling mistakes. As a writer, I don’t...

4 Ways to Rise Above the Noise & Generate Leads Online

Search engines are quick-loading when it comes to giving advice. And too often, that advice is automated, over-opinionated, and misinformed. The buzz of social media is quietly fading and the scream for demonstrating value is taking on new forms...
February 19, 2015

Hiring to Amaze

We all want raving fans, whether they’re employees, higher-ups, or clients. And we all have our own "-isms" that we live and work by. Maybe it’s time to write them down?...
February 13, 2015

3 Solid Ways to Rock the Cold Call

The best way to grow your business is to pick up the phone and call potential prospects. Here’s how to take the pain out of this vital practice....
February 4, 2015